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Results for January 2011
WGN, GM Target Men For 'Vault' Series
MediaDailyNews, David Goetzl - Monday, January 31, 2011
A Starcom MediaVest unit has crafted a deal making General Motors a ...
NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketing ...
Discovery Channel Ups 2 Communications Execs
MediaDailyNews, - Thursday, January 27, 2011
Laurie Goldberg will expand her role at Discovery Channel, upped to executive ...
Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all ...
Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that features ...
Bravo Ups Levy To VP, Development
MediaDailyNews, - Wednesday, January 26, 2011
Bravo has upped Jenn Levy to vice president, development and production for ...
HSN Unveils Android Platform, Verizon Pucks NHL
MediaDailyNews, Erik Sass - Wednesday, January 26, 2011
HSN, the rebranded Home Shopping Network, is diving into the mobile commerce ...
Sportskool On Demand Launches 2 New Channels
MediaDailyNews, - Tuesday, January 25, 2011
Sportskool, the on-demand TV company, launched Sportskool Yoga and Sportskool Fitness, two ...
Movie Advertisers OK With MTV's 'Skins'
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Scared away from possible content issues over MTV's new hit show "Skins" ...
Olbermann's Exit May Cost MSNBC Ad Revs
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's ...
Bravo Turns Deutsch Into Love Guru
MediaDailyNews, - Monday, January 24, 2011
Bravo is transforming ad exec Donny Deutsch into a love adviser, when ...
H&R Block, GM, Wrigley, Taco Bell Don't Want 'Skins' In The Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
The new MTV show "Skins" is proving to be a bit too ...
Sherwin-Williams Expands HGTV Partnership
Marketing Daily, Tanya Gazdik - Friday, January 21, 2011
Sherwin-Williams will support the line's launch with a comprehensive marketing plan from ...
Cable Shocker: Olbermann Exits MSNBC's 'Countdown'
MediaDailyNews, Fern Siegel - Saturday, January 22, 2011
The news was unexpected and reverberated throughout the cable world: Keith Olbermann ...
Virgin America, VH1 In Cancun Promotion
Marketing Daily, Tanya Gazdik - Thursday, January 20, 2011
Virgin America is teaming with VH1 to host a mile-high episode of ...
'Just Josh' Returns Popular Host To here!
MediaDailyNews, - Thursday, January 20, 2011
here! TV announced that new talk show "Just Josh," with Josh Rosenzweig, ...
Scottrade Ads Showcase Online Enhancements
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2011
The new ads join two other active campaigns -- "Welcome to Scottrade," ...
FCC Approves Comcast/NBC Deal
Marketing Daily, - Tuesday, January 18, 2011
The FCC has granted its approval for Comcast and NBC Universal to ...
Mega-Merger On: FCC, Justice OK NBC/Comcast
MediaDailyNews, Wayne Friedman - Tuesday, January 18, 2011
Federal approval for the proposed Comcast-NBC deal came in as expected -- ...
Name Game: Discovery Merges Fit, Health Nets
MediaDailyNews, Wayne Friedman - Monday, January 17, 2011
In another bit of cable network rebranding, the remains of Discovery Health ...
Showtime, MLB Produce S.F. Giants Series
MediaDailyNews, David Goetzl - Monday, January 17, 2011
On the heels of HBO's increasing success with behind-the-scenes sports series, Showtime ...
Cable Sizzles, Broadcast Fizzles
Around the Net In Media, Fern Siegel - Sunday, January 16, 2011
A handful of midseason placeholders are rolling in on the heels of ...
Discovery en Español Enjoys Strong 2010 Growth
MediaDailyNews, - Friday, January 14, 2011
Discovery en Español delivered a solid 2010, with the highest year on ...
NCC Media To Cramer-Krasselt: Juice Up Our Image
TVBlog, David Goetzl - Friday, January 14, 2011
Cramer-Krasselt has been recruited by NCC Media, the former National Cable Communications, ...
Comcast Cuts Entry-Level Cable Packages 25%
Around the Net In Media, Fern Siegel - Tuesday, January 11, 2011
With the nation's unemployment rate relentlessly above 9% and cable subscribers cutting ...
Cord-Cutting Is Viable, Even Cable Execs Do It
TVBlog, David Goetzl - Tuesday, January 11, 2011
Back in August, Time Warner Cable PR executive Jeff Simmermon offered a ...
ESPN To Pay NFL $2B Yearly For 'MNF'
MediaDailyNews, - Friday, January 7, 2011
ESPN and the NFL have agreed to broad terms on a new ...
3net Unveils Logo, Lineup
MediaDailyNews, - Thursday, January 6, 2011
Sony Corporation, Discovery Communications and IMAX Corporation unveiled the official brand and ...
Comcast To Air Live TV on iPads, Tablets
MediaDailyNews, Wayne Friedman - Wednesday, January 5, 2011
Comcast says it plans to offer live television programming on iPads and ...
Roberts Exits CNN For Fox News
MediaDailyNews, - Tuesday, January 4, 2011
John Roberts, recently removed as the co-anchor for CNN's "American Morning" program, ...
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