- This Just In: MediaVest Breaks E! News On Billboards
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2009
As it increasingly becomes digital, out-of-home media is taking on the characteristi ...
- Consensus On Census: Draftfcb Releases Media Buy Specs
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interest ...
- Balihoo Touts $7 Million Round
Online Media Daily, - Thursday, August 27, 2009
Balihoo (www.balihoo.com) this morning announced $7 million in new funding in ...
- NBA Works To Expand Global Presence
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experien ...
- Passing The Hat
Media Magazine, Timonthy Sprinkle - Tuesday, July 14, 2009
With the advertising market in turmoil and revenue forecasts falling, these a ...
- Kia, Scripps Partner For Digital Campaign, Contest
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2009
"From a performance standpoint, we look for good partners who can suppo ...
- Sony Tries Humor In Campaign; Delays Launch Of Ultrathin TV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
Sony Electronics will announce today that star quarterback Peyton Manning and sta ...
- Pharma Backs Obama Health Reform With $150 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
The Pharmaceutical Research and Manufacturers of America will reportedly spend $150 milli ...
- Hewlett-Packard Digs Deeper With MTV Promotion
Marketing Daily, Aaron Baar - Thursday, August 13, 2009
HP is heavily promoting the program with several marketing elements, such ...
- P&G Rolling Out Scope Outlast Oral Care Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Procter & Gamble is launching three new products in what it's calli ...
- Nestle's Butterfinger Hits The Comedy Circuit
Marketing Daily, Karlene Lukovitz - Wednesday, August 12, 2009
The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a come ...
- Discovery's YouTube Campaign Bites Back
Online Media Daily, Laurie Sullivan - Thursday, August 6, 2009
Just when you thought it was safe to go back in t ...
- Google Takes Silent Jab At Microsoft In Billboard Ads
Online Media Daily, Laurie Sullivan - Monday, August 3, 2009
Google took online marketing to billboards Monday, launching an advertising campaign ...
- 'Harry Potter' Pushes Creative Boundaries; Localizes
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Creative shops working to distribute global campaigns without knowing plans for fu ...
- Google Launches Promotional Campaign for its Apps
Around the Net In Online Marketing, Ross Fadner - Monday, August 3, 2009
Google today is launching a major promotional campaign to get the wo ...
- Donovan Clicks With DoubleClick, iDesk First To Hit DART's Bullseye
Online Media Daily, Joe Mandese - Monday, August 3, 2009
Score one for Madison Avenue data processing giant Donovan Data Systems ...
- OPA Names Grignon To SVP Post; Encouraging Brand Advertising Online
Online Media Daily, Gavin O'Malley - Wednesday, July 29, 2009
The Online Publishers Association on Wednesday named Perianne Grignon as its n ...
- Knoll Touts New Office Chair As A 'Movement'
Marketing Daily, Aaron Baar - Thursday, July 23, 2009
The effort, which also includes a print advertisement and trade materials, targe ...
- A Funny Name And A Way To Put Humanity Into Online Banking
Online Media Daily, Laurie Sullivan - Thursday, July 23, 2009
Do you Kasasa? BancVue will launch a nationwide campaign this month ...
- The Teflon Phone
MoBlog, Mark Walsh - Wednesday, July 22, 2009
Is the iPhone made of Teflon? Its maker, Apple, continues to pro ...
- Report: Twitter's News Coverage Worth $48 Million
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
What is Twitter's ubiquitous media coverage worth? According to VMS, a news-monitori ...
- Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect
MediaDailyNews, - Monday, July 20, 2009
Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-ho ...
- 'Pre' Game: Goodby Effort Sparked Early Interest In Smartphone
MoBlog, Mark Walsh - Friday, July 17, 2009
Sprint's ambitious "Now Network" campaign this spring, which included home page takeove ...
- The Twit Hits The Fan
Online Media Daily, Laurie Sullivan - Wednesday, July 15, 2009
Just when you think you've seen all the crap possible, the creati ...
- Holiday Inn Launches 2nd Phase Of Campaign
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
The effort features a new media strategy that the company says includ ...
- Too Little Too Late, The App
Online Media Daily, Gavin O'Malley - Wednesday, July 1, 2009
In a perhaps belated effort, Prudential Real Estate and Relocation Services h ...
- Goodby Campaign For Sprint Delves Into Real-Time Web
Online Media Daily, Laurie Sullivan - Wednesday, July 1, 2009
Goodby, Silverstein & Partners is designing a series of marketing and advertisi ...
- Report: Yahoo Preparing Brand Overhaul
Around the Net In Online Marketing, Ross Fadner - Thursday, June 25, 2009
This sounds familiar: Kara Swisher reports that Yahoo is working on ...
- New Purina Web Page And App Literally For The Dogs
Online Media Daily, - Monday, June 22, 2009
Leave it to Purina to bridge the gap to the doggie ap ...
- IAB Launches Lobbying Campaign
Online Media Daily, Wendy Davis - Wednesday, June 10, 2009
The ad-supported Internet is responsible for around $300 billion a year ...