Consensus On Census: Draftfcb Releases Media Buy Specs
by Joe Mandese,
Aug 27, 2009, 7:16 AM
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interested in competing for a piece of the U.S. Census 2010 media buy at: http://www.census.gov/procur/www/2010communications.
Draftfcb is the prime contractor for the Census campaign, and said negotiations for the majority of the campaign's media buy are not expected to conclude at least until November, and could continue into 2010.
The 2010 Census paid media campaign is expected to be one of the broadest and far-reaching communications efforts ever undertaken by the U.S. government, and will include advertising in 28 languages across media such as television, radio, print and digital nationwide, in Puerto Rico and U.S. Island Areas.
The paid media campaign is part of an overall integrated campaign that includes partnerships, Web sites, a Census in Schools program and PR.
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