The deal is significant, because DART is the primary platform used by digital agencies and advertisers to create, serve and manage online ad campaigns, and its integration into DDS' workflow systems means the entire process can now be handled seamlessly, and completely electronically by DDS shops, eliminating the needs for faxes, spreadsheets and paper notes.
The companies claimed that iDesk is the first major media data processing system to become fully integrated with the latest version of DoubleClick's DART system, giving DDS a leg up on its chief rival, MediaBank, which has been in a neck-and-neck race with DDS to create the next generation of digital media processing systems for Madison Avenue.
The companies said the integrated system was initially activated at U.K. digital shop AMS Media, and that a U.S. version would be available within six months.
Doesn't pretty much everyone already work with DART???