- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment
MAD, Larissa Faw - Tuesday, August 26, 2014
BSA's new "Build An Adventure" campaign features a series of short vide ...
- State Farm Enlists SNL Favorites
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2014
The integrated campaign marks the start of a relationship with Lorne Michael ...
- Axe Wants You To Kiss For Global Harmony
MAD, Larissa Faw - Friday, August 22, 2014
The Unilever brand has teamed with Tongal for a user-generated contest th ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- Losing Your Mobile Audience
MAD, Gareth Davies - Tuesday, August 19, 2014
As few as two years ago, the mobile ecosystem was still findi ...
- Dentsu Acquires Majority Stake in Crimson Room
MAD, Steve McClellan - Tuesday, August 19, 2014
The deal will put the holding company in the experiential marketing busine ...
- Newcastle Asks Fans For Marketing Help
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2014
Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a l ...
- UGG Launches First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Monday, August 18, 2014
The lifestyle brand UGG Australia is launching its first global brand campaig ...
- Bikers Roam The Streets To High-Five Unsuspecting Taxi Hailers
MAD, Larissa Faw - Friday, August 15, 2014
In a campaign developed by the Night Agency, bikers in New Yo ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- University Of Akron, V12 Launch On-Campus Ad Platform
MAD, Larissa Faw - Friday, August 8, 2014
University of Akron students are getting a taste of real ad buyi ...
- Legal Sea Foods Owner Rebukes 'Chain' Label
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2014
Legal Sea Foods is going on the offensive, explaining in a seri ...
- 160over90 Pours Some Sunshine For Golden State Cider
MAD, Larissa Faw - Thursday, August 7, 2014
Sonoma-based Devoto Orchards had a unique challenge for creative agency 160over90: captu ...
- Schwan's Wants To Tailgate With You
MAD, Larissa Faw - Wednesday, August 6, 2014
The company's digital shop, HelloWorld, has developed a "Tailgate At Your Plac ...
- North Lake Tahoe Offers 'Real Summer'
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
"The north California/Bay Area will always be an important part of o ...
- Emirates Air Line Says Hello To Chicago Travelers
Marketing Daily, Larissa Faw - Friday, August 1, 2014
To celebrate the launch of Chicago as its ninth U.S. destination, Emirat ...
- Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
SearchBlog, Laurie Sullivan - Friday, August 1, 2014
Investments in multiscreen advertising continue to rise, but a study from Jiv ...