University Of Akron, V12 Launch On-Campus Ad Platform

University of Akron students are getting a taste of real ad buying and planning. The Taylor Institute of Direct Marketing at The University of Akron (UA) is partnering with the V12 Group to introduce the Launchpad marketing platform that allows students to turnkey direct interactive marketing projects that segment current customers, identify prospects, develop email, social media and online display advertising messages, execute campaigns and receive analytics on campaign results.

Simply put: University of Akron students will be doing real, live marketing campaigns for local businesses around the college area/footprint.

During the term of the license agreement between UA and V12 Group, V12 Group will also sponsor the Marketing Analytics Lab in the Taylor Institute of Direct Marketing, which will carry V12 Group’s name during the term. 

“We strive for the constant pursuit of education in our field and are thrilled to be working with UA to help close the marketing automation skills gap and prepare the next generation of marketing experts,” said V12 Group CEO Paul Chachko. “It is our hope that our cutting edge platform will prove to be an invaluable resource allowing students to gather their own empirical evidence and develop highly in demand skills.”

Although this is currently a one-year agreement, with the university naming its marketing lab after Launchpad and the success they have had already, V12 Group executives say they are approaching this partnership as a long term engagement.

The deal was initiated after University officials reached out to V12 Group at a conference early this year. “The successful use of this platform will give our marketing program a leg up on competing institutions and enable us to differentiate our program on the basis of real world applicability,” said Professor of Marketing and Marketing Department Chairman William E. Baker, Ph.D. “Offering students access to the information provided by this system reinforces our dedication to collaboration and supporting education through hands-on experience.”

V12 Group declines to disclose any additional deals with other colleges and universities, though executives say further alliances are likely to be announced in the future.

V12 Group provides data and multi-channel digital marketing technology. V12 Group's marketing automation platform, Launchpad, enables marketers to identify and reach new consumer, business, display and automotive prospects by selecting from V12 Group's 3.4 billion record data warehouse. 

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2 comments about "University Of Akron, V12 Launch On-Campus Ad Platform ".
  1. Katy Jordan from University , August 18, 2014 at 1:22 p.m.
    I wonder whether this program will encourage students not to use some services, like custom dissertation writers and be result-oriented, I mean, study and reach education goals? Students prefer to resort to writers and get help with dissertation writing process, as they don't get necessary support from teachers in their educational institutions.
  2. Tom Martin from Perfect Writing Services , December 5, 2014 at 2:41 p.m.
    I am confused..! This program will encourage or discourage the students? I mean few days ago i met a student who was not from UK and his mother language was not English.. fortunately he got a task from his uni for writing a thesis but as mentioned above he was lake in English so how was it be possible for him to write a thesis without getting professional thesis writing help?