- Doing What You Love
Notes from the Digital Frontier, brian.w - Tuesday, September 28, 2010
Earlier today I had a fellow co-worker ask me, "What do y ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- Cause And Effect
Marketing: Green, Michael Martin - Wednesday, September 29, 2010
Sustainability requires engineering an effect, not just aiding a cause. ...
- Target Pledges $1 Billion For Education
Marketing Daily, - Monday, September 27, 2010
The Minneapolis-based retailer says the deepened commitment is part of its n ...
- Bisquick Continues Pancake Nation Program
Marketing Daily, - Friday, September 24, 2010
Groups and schools apply (at bisquickpancakenation.com) for $250 grants to be us ...
- Forbes: Zuck Already Richer Than Jobs
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Just 5 years after dropping out of Harvard to found Facebook, Ma ...
- P&G's Pantene Gets Behind Clean Water Effort
Marketing Daily, - Thursday, September 23, 2010
Procter & Gamble's Pantene brand is launching its first global cause-marketing progr ...
- Kashi And Emergen-C Partner With Whole Foods
Marketing Daily, - Tuesday, September 21, 2010
For every box of its new Emergen-C Planet, an effervescent vitamin dri ...
- Southwest Donates To Gulf Wildlife Aid
Marketing Daily, - Tuesday, September 21, 2010
The spill could continue to affect Gulf waters, wildlife refuges, and t ...
- Green 2.0: Part 2
Marketing: Green, Brad Stewart - Wednesday, September 22, 2010
The lesson here for both charities and marketers is that engaging ...
- Perdue Employs Local Branded Entertainment
Marketing Daily, Karlene Lukovitz - Monday, September 20, 2010
The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Chevrolet Puts A Camaro In The Fireball Run
Marketing Daily, - Monday, September 20, 2010
The Camaro will run under the banner of "Team High Gear Medi ...
- Millennials, Moms Seek More Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 20, 2010
it seems letting consumers pick how the money will be spent--despite t ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...
- Ben & Jerry's To Co-Sponsor White House Rally
Marketing Daily, - Wednesday, September 15, 2010
Socially conscious ice cream maker Ben & Jerry's is co-sponsoring a ral ...
- The Gap's Holiday Effort To Include Foursquare Founders
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
For the upcoming holiday season, Gap is prepping a campaign that involv ...
- Weight Watchers Asks Members To 'Lose For Good'
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2010
Through Oct. 23, as Weight Watchers members and online subscribers lose weig ...
- Chase Sponsors Festival Webcast On Facebook
Marketing Daily, - Thursday, September 9, 2010
Festival attendees with a Chase Freedom card can gain access to t ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Scott Brand Looks For Hispanic Heroes
Marketing Daily, - Thursday, September 9, 2010
Neenah, Wisc.-based Scott brand is launching a Hispanic corporate goodwill campaign, ...
- Social Media Torture Test
Marketing Daily, Drew Neisser - Thursday, September 9, 2010
Given the choice between asking friends to make a donation and ...
- Life Is Good: A $100 Million Brand With No Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
While it's certainly no emblem of marketing sophistication, Life is good's hap ...
- IBM, Nature Conservancy Launch Program
Marketing Daily, - Tuesday, September 7, 2010
As part of its corporate citizenship efforts, IBM provided the technical servic ...
- Harman, Quincy Jones Team On Headphone Line
Marketing Daily, - Thursday, September 2, 2010
A share of the proceeds from each set of headphones sold wi ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Coors Introduces Aluminum Pint With Cause-Marketing Pitch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...