- Chevrolet Chases The Real Football
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
"This is taking the things we do in the U.S. and multiplyi ...
- (RED) Gets Into Gaming For Good
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
As part of the organization's (Red)Rush to Zero campaign, the group ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Maximize Your Google Grant Potential with Ad Extensions
Marketing: Causes, Lauren Kade - Monday, May 28, 2012
Do you have a Google Grant? Are you having trouble hitting t ...
- 'Nonprofit' Is A Tax Classification, Not A Business Strategy
Marketing: Causes, Michele Campbell - Monday, May 21, 2012
I've worked for several nonprofit organizations over the years-from higher education ...
- Auction Education: Items That Entice The Affluent To Donate
Engage:Affluent, Perry Allison - Friday, May 18, 2012
The charity auction season is in full swing. Over the next f ...
- Often, Cause-Marketing Beauty Is In The Eye Of The Beholder
Marketing: Causes, David Hessekiel - Monday, May 14, 2012
In spite of my day job, I'm not an unabashed cheerleader f ...
- Striking The Right Tone With College Students Is An Art Form
Engage:Millennials, Melanie Shreffler - Friday, May 11, 2012
Just this week, we announced the winner of our third annual you ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- Charities Look To Social Media Innovation
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 8, 2012
Givey, launched almost a year ago alongside the Government's Giving White Pape ...
- Caveat Emptor: Research Results Can Lead You Astray
Engage:Boomers, Jim Gilmartin - Monday, May 7, 2012
In August 2011, Nielsen conducted a survey of more than 28,000 onli ...
- Making Donation Amounts Variable
Marketing: Causes, Paul Jones - Monday, May 7, 2012
Imagine if the donation amount in cause marketing was variable. How wou ...
- UPS and Pearl Jam: Not Perfect Together
Video Critique, Larry Dobrow - Thursday, May 3, 2012
The other day, for about the 27th time, UPS sent me ...