- MSLO Secures PBS Sponsors
MediaDailyNews, David Goetzl - Monday, October 1, 2012
The University of Phoenix and J.C. Penney will serve as top-line backe ...
- Specifics Beat Celebs In IPhone Ads
Marketing Daily, Aaron Baar - Sunday, September 30, 2012
"[Apple] typically does better with just-the-product ads, probably because consumers are mo ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Candy UNJUNKED Video Preaches Rather Than Persuades
Video Critique, Larry Dobrow - Thursday, September 27, 2012
Because I once read a pamphlet about the food pyramid in t ...
- Smartwater's "Lost Footage" of Jennifer Aniston Should Stay That Way
Video Critique, Larry Dobrow - Tuesday, September 25, 2012
The "lost footage" unearthed last week by smartwater, in which Jennifer Anist ...
- Sun Exec Tries To Boost Morale
Around the Net In OMD Europe, Tanya Gazdik - Friday, September 21, 2012
The News International chief executive has sought to boost morale in t ...
- Nintendo Cultivates Female Gamers
Marketing Daily, Aaron Baar - Wednesday, September 19, 2012
Nintendo is looking to attract more women to its ranks of player ...
- Pepsi Brings Back Michael Jackson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Pepsi will launch a TV ad starring Michael Jackson to celebrate t ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- Hanks Narrates Nat Geo's 'Lincoln'
MediaDailyNews, David Goetzl - Friday, September 14, 2012
National Geographic Channel said Tom Hanks will serve as the host a ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Marilyn Monroe In New Citi VIP Production
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
The late, great Marilyn Monroe has a key role in a n ...
- It Isn't Enough To 'Catch A Rising Star'
Marketing: Sports, Jon Last - Tuesday, September 11, 2012
I had the opportunity to participate in a Wharton Sports Business Initiati ...
- Buy Me (Maybe): Celebrity Brands Are A Starting Point For Teen Style
Engage:Teens, Maruchi Santana - Thursday, September 6, 2012
For decades, teens have cared deeply about how they look. But today ...
- Democracy, Satire And Stephen Colbert
TV Watch, Fern Siegel - Tuesday, August 28, 2012
"Colbert's America" salutes a faux pundit who uses a late-night comedy sh ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- 'Kimmel' Runs Earlier, 'Nightline' Takes Later Slot
MediaDailyNews, Wayne Friedman - Tuesday, August 21, 2012
ABC is making a major late-night shift with "Jimmy Kimmel Live" swappi ...
- Eli Manning Backs BankPlus
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
A new ad campaign plays with the idea of NFL star E ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Tebow Shows His SOUL
Marketing Daily, Aaron Baar - Wednesday, August 1, 2012
NFL quarterback will appear in headphone maker's "SOUL of Greatness" campaign. ...
- When Social Media Makes It Harder To Achieve Celeb Super-athlete Status
Marketing: Entertainment, Chris Raih - Thursday, August 2, 2012
Kobe Bryant recently sparked a debate when he intimated that the curre ...
- Celebrities Make Phone Cases Fashionable
Marketing Daily, Aaron Baar - Monday, July 30, 2012
This September, Case-Mate, which makes covers for all sorts of electronic device ...
- For Debut, Lexus LS Poses With Celebrity Couples
Marketing Daily, Karl Greenberg - Friday, July 27, 2012
Toyota's luxury division is kicking the chocks from under the LS' whee ...
- New Face For Popchips
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 26, 2012
Katy Perry is the newest face of Popchips and will appear ...
- Stewart Re-Ups 'Daily Show' Through 2015
MediaDailyNews, David Goetzl - Wednesday, July 25, 2012
Jon Stewart opted to remain in his anchor "Daily Show" chair, agreei ...
- Lay's Teams Up With Longoria, Iron Chef Symon
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Lay's Potato Chips is teaming up with actress Eva Longoria and Ir ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...