- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Fujifilms Ad For 3D Camera Goes To The Movies
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
With three out of four households already in possession of a digit ...
- Cinema Ad Debuts For Oprah's OWN Channel
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Today, a one-minute ad debuts in movie theaters across the country, ...
- AMC Expanding Movie Theater Dining Offerings
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
Ron Ruggless reports that AMC Entertainment is expanding food and beverage servi ...
- Fuji Adds New Dimension To Ad Campaign
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We looked at our 3D product, and it's such a unique stand-alo ...
- Acura Highlights Audio System In Cinema Ads
Marketing Daily, Karl Greenberg - Monday, November 8, 2010
The 60-second ad, "Inside Elliot's Head," touts the Acura/ ELS 10-speaker aud ...
- Landmark, Arthouse Launch Spotlight Cinema
MediaDailyNews, - Friday, October 29, 2010
Landmark Theatres, owned by Mark Cuban and Todd Wagner, and Arthouse Marketi ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Filmon.com Streams U.S., Global TV Fare
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
Still more new digital video providers are looking to run premium netwo ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- Actor Seth Green Appearing In Nintendo Spots
Marketing Daily, - Wednesday, June 30, 2010
In two ads for the game -- the first of which wi ...
- National CineMedia Adds Affiliate, Expands OOH Reach
MediaDailyNews, Erik Sass - Tuesday, June 29, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- After the Popcorn, Before the Show
Research Brief, Jack Loechner - Friday, June 18, 2010
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenu ...
- Action! Cinema Advertising Booms in 2009, 2010
MediaDailyNews, Erik Sass - Monday, June 7, 2010
Virtually alone among major media, digital out-of-home video posted positive revenue grow ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...