- Mobile Users Lack Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2012
Mobile phone users are likely to become vocal and active detractors ...
- Acer Names Michael Birkin CMO
Raw, Nina Lentini - Friday, August 31, 2012
To energize and strengthen Acer's global marketing organization, the Taiwanese company pla ...
- New CMO For Chase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
JPMorgan Chase has hired Claire Huang, a former Bank of America market ...
- Sanjay Gupta Fills Mark LaNeve's Shoes At Allstate
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
Sanjay Gupta will be CMO at Allstate, replacing Mark LaNeve, who resign ...
- Five Challenges For Global CMOs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 22, 2012
In a global study on how prepared marketing chiefs are for technolo ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Has GM's Electricity Followed Ewanick Out The Door?
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Those of us with 20/20 hindsight aren't scratching our heads. Whatever t ...