- Brands Tasking Marketers With Customer Experience Role
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Brands are increasingly including customer experience in CMOs' remit as the 24 ...
- Abbey Klaassen Named CMO At 360i
MAD, Steve McClellan - Wednesday, September 9, 2015
The former 'Advertising Age' editor and associate publisher joined 360i parent compa ...
- Hailo's CMO Tells Marketers To 'Man Up' And Get Control Back From Procurement
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
Speaking at a Guardian event about brands, agencies and payment terms, Hailo ...
- Wunderman Taps Jamie Gutfreund For Global CMO Post
MAD, Steve McClellan - Tuesday, September 1, 2015
Previously Gutfreund was with Engine Group's Deep Focus. In her new ro ...