Tag results for "commentary" for 2007
- The New Next: Are You Experienced?When you work in advertising and media circles, the thought of reta ...
- The Consumer: Music for the MassesI tend to shy away from alarmism. And frankly, predictions of do ...
- Fast Forward: Baby LoomerThis is a big year for me. I turn 50. At o ...
- When YOU Is A Four-Letter WordA new psychobabbly research report from Communispace apparently draws on the Masl ...
- Gestalt: Seismic Shifts Shake MediaEveryone agrees by now that the single most profound and structural chan ...
- Blogs Go Prime Time Although the networks are actually saving money during the writer's strike, n ...
- Newspapers, Time To Disaggregate! My view is that the answer for newspapers today is pretty simpl ...
- Just An Online Minute... Two Giants -- And Google Foes -- Do A DealTwo Google enemies, Microsoft and Viacom, have banded together in a de ...
- The Strike's Impact On New-Media EconomyLast week's post on the writers' strike potentially leading to a bo ...
- Putting Your Best Face Forward"Nothing influences a person more than a recommendation from a trusted friend ...
- Looking Back At 2007 Brand Extensions Behaving BadlyAs much as I'd like to play the wish-I'd-thought-of-that game I li ...
- Giving Until It Hurts NBC is giving cash back to a sampling of its advertisers, owi ...
- 10 Principles To Inspire Your Brand (And Maybe Save It) Here are 10 key principles that should guide brand strategy. They've beco ...
- Six Months With Millions Of MomsWe spent six months networking with millions of moms across the Interne ...
- Consumer-Generated Audience: The Surprising Metrics For Family Decision MakersOccasionally I have to remind people that social media is not compris ...
- Answering your Questions: Ad Budgets Will be Big Enough for DigitalI'm going to start something new with this column today. Rather th ...
- Marketing Implications of an Open VerizonTuesday's USA Today article on AT&T "flinging open" its network (effective immediatel ...
- Will The Writers' Strike Drive Down The TV Upfronts? As the year winds down, the press releases dry up a b ...
- Analyze This: How Granular Should We Get?In recent years, commercial ratings have come to the forefront of t ...
- The Writers' Strike: A Digital Media Boon?Forgive me. I live and work in West Hollywood. I hadn't realiz ...
- Mythbuster: Let's Skip the SwaggerOne phrase I've been hearing frequently over the last year is "med ...
- From Survival of the Fastest to the Thriving of the Fastest, Lifestyles in the Next Decade's "Imaginational Era"We look out upon a 5- to-10-year time horizon to allow clien ...
- The Politics Of Online Advertising?Have you begun to feel as if political advertising has saturated broadca ...
- User-Centric NetworksYou don't have to have been in the digital media business f ...
- [In]Sight: Attitudinal AdjustmentIf media agencies want to take the lead in the integrated marketi ...
- Are Widgets the New Black?The very word "widget" sounds diminutive and non-intrusive. It hardly sounds descripti ...
- The Five Simple Rules Of Green Marketing A strong commitment to environmental sustainability in product design and manufacturing c ...
- The Futurist: Campaign DispatchesLife on a bus is not all it is cracked up ...
- How To Use TV And The Internet To Tap Into The Baby Boomer Market In the past, advertisers have focused on reaching consumers in the 18- ...
- Brands: Become A Part Of The Content Or Become A Part Of HistoryWhen it comes to social media, forget the concept of advertising ...
