- For Content Marketers Change Is The Only Constant
MAD, Steve McClellan - Tuesday, September 30, 2014
Carat Global President Doug Ray, moderating a panel on content marketing, summ ...
- AOL, MSN Enlarge Content-Sharing Partnership
MediaDailyNews, Gavin O'Malley - Tuesday, September 30, 2014
Per a new pact, MSN will now feature both video and ne ...
- Google Panda Update: Good News For Lower-Quality Content?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
The latest Google Panda update should include some new signals that cou ...
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2014
Following the search trend into content marketing, BloomReach Tuesday announced two platfor ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- When Content Strategy Back Roads Work Well
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 26, 2014
There are some content marketing rules that are okay for small business ...
- Content Marketing: The Solution to the Mobile Advertising Challenge
Content Marketing Insider, Julie Preis - Friday, September 26, 2014
As mobile adoption continues to surge.the advertising industry struggles to catch u ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
MediaDailyNews, Joe Mandese - Friday, September 19, 2014
In a move that is symbolic of the fundamental shifts taking pla ...
- News UK Forms Native Advertising Division
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
News UK is opening up a new way for brands to conne ...
- Content Marketing Tips For Small-To-Mid-Size Companies
Content Marketing Insider, Colby Horton - Friday, September 19, 2014
Many small business marketers dismiss content marketing as something they simply can ...
- Video Content Holds Consumers' Attention Span Longer
SearchBlog, Laurie Sullivan - Friday, September 19, 2014
Visual content usually guides purchase decisions, especially video. It also prompts search ...
- Deep Thinking On Second Screens And TV Everywhere
VidBlog, P.J. Bednarski - Thursday, September 18, 2014
This just in: Consumers really watch a lot more TV on gre ...
- Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Nike-owned trainers brand Converse has created a browser extension that uses adblo ...
- Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Dentsu Aegis Network has agreed to acquire one of the largest independe ...
- ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
ShopIgniter, the social mobile ad firm acquired by Mixpo earlier this mont ...
- Inside The Minds Of Millennials: Content Marketing Edition
Content Marketing Insider, Lauren Weinberg - Friday, September 12, 2014
According to a recent Mintel report on marketing to Millennials, this gro ...
- Just Because Your B-School Didn't Cover Content Marketing Doesn't Mean It Isn't Here
Marketing Daily, David Kiley - Thursday, September 11, 2014
The stories that seem to are being told as often as success ...
- Endemol Launches Two New YouTube Channels
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Endemol launched Beyond Original and Beyond Reality channels to serve as incubato ...
- Twitch Co-Founder Won't Let Amazon Change It
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Twitch’s co-founder Emmett Shear has defended the company in the wake ...
- Adobe Takes DRM Across Screens To Apps, TV, Web Browser
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2014
Adobe has released upgrades to its Primetime Digital Rights Management platform th ...
- Small Subjects: What's Behind Neflix's Little Experiment
VidBlog, P.J. Bednarski - Tuesday, September 9, 2014
Netflix is now testing short-length features, recognizing more viewers are watching vid ...
- Content's Growing Pains Look A Lot Like Social Media Marketing's
SearchBlog, Laurie Sullivan - Monday, September 8, 2014
Tracking and analyzing content marketing performance looks a lot like the tria ...
- Content Marketing Storytelling Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Content marketers with storytelling skills are in demand, but it's important ...
- Is Your Content Trustworthy?
Content Marketing Insider, John Miller - Friday, September 5, 2014
You've certainly heard that content marketing is the coolest thing ever a ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- SocialCode, Percolate Team To Produce Effective Campaigns For Brands
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 4, 2014
In an effort to close the social-marketing loop, SocialCode's social advertising a ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
SearchBlog, Laurie Sullivan - Wednesday, September 3, 2014
BrightEdge believes organic search drives the most traffic. A recent study conduct ...