- Accenture: Most Consumers Want Control Of Custom Deals
Online Media Daily, Laurie Sullivan - Friday, November 30, 2012
Misconceptions about personalization and privacy contributed to the slow start in onli ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Rucci To Head Bloomberg Media Content Sales
MediaDailyNews, Fern Siegel - Thursday, November 29, 2012
Josh Rucci, former senior executive at Getty Images, has joined Bloomberg Med ...
- How Do Real-Time Content Marketing Strategies Work?
SearchBlog, Laurie Sullivan - Friday, November 30, 2012
In his new book "Search & Social," iCrossing VP of Strategy R ...
- Censored Content Finds Online Home
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 28, 2012
Reporters Without Borders has announced the launch of a website which wi ...
- Cablevision Taps Montemagno As Programming Chief
MediaDailyNews, David Goetzl - Wednesday, November 28, 2012
Cablevision said 23-year company veteran Tom Montemagno will take over as t ...
- Digitas Strengthens Content Marketing, Behavior Analysis With Skyword Partnership
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
Digitas plans to leverage Skyword's content marketing platform, which helps brands publi ...
- Survey Finds Consumers Down With OTT
Marketing Daily, Aaron Baar - Tuesday, November 27, 2012
According to a new survey by Accenture, half of consumers in t ...
- U.biquitous
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Tuesday, November 27, 2012
Redefining ubiquity for the health and wellness sector ...
- Engagement Key To Making Mobile Work
Online Media Daily, Mark Walsh - Monday, November 26, 2012
Online businesses must focus on ways to build mobile engagement as custome ...
- Outsource Success: Brands Re-Up Content Marketing
Online Media Daily, Gavin O'Malley - Wednesday, November 21, 2012
The vast majority -- 79% -- of marketers report shifting into brand ...
- Subscription Or Piecemeal Fee? Depends On Where
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Many content and service operators have settled on the subscription model wi ...
- Media Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 16, 2012
Krista Neher names the seven biggest mistakes in social media and tel ...
- InboundWriter Optimizes Search, Content Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
InboundWriter has begun working with enterprise companies to automate the optimization proces ...
- Online Content Discovery Heightens Traditional Shopping
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Online marketers may joke that Best Buy and other big-box retailers ha ...
- Marketers, Get Content Out On Other Channels
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Patricio Robles, who is a tech reporter for eConsultancy, has claimed th ...
- Search Firm BlueGlass Acquires Quaturo
SearchBlog, Laurie Sullivan - Thursday, November 15, 2012
Search marketing firm BlueGlass Interactive has acquired digital marketing agency Quaturo. L ...
- YouTube To Cut Content Fat
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 12, 2012
Just because YouTube has tons of money to invest in original conten ...
- Fiat: Branded Content Better Tell A Good Story
Marketing Daily, Karl Greenberg - Friday, November 9, 2012
Fiat is Chrysler LLC's fastest-growing brand, but a couple of years a ...