- Why Luxury Brands Love Native: The Agency Perspective
Online Media Daily, Krizia Manzano - Friday, March 29, 2013
Incorporating native advertising in media buys empowers agencies to challenge publishers ...
- Fast Cars And 1 Million YouTube Motor Channel Subscribers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 27, 2013
The Motor Trend YouTube Channel recently added its one millionth subscriber, provi ...
- National Brands Need To Market Local Or Bow To Small Business
Marketing Daily, Debora Lance - Monday, March 25, 2013
in order to be successful, national brands need to shift both strate ...
- Devices Will Drive Social TV
Mobile Marketing Daily, Mark Walsh - Thursday, March 21, 2013
Second-screen devices combined with customized content, interactive apps and loyalty programs wi ...
- The App To Tap Shift
Mobile Marketing Daily, Niklas Bakos - Wednesday, March 20, 2013
NFC marketing offers a new paradigm in experiencing media, as it cu ...
- Focus Content Marketing On Consumers, Not Company Or Products
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
Attracting potential consumers with more content seems the mantra for 2013. Mackenz ...
- WPP Invests In SFX To Expand Content Capabilities
MediaDailyNews, Steve McClellan - Monday, March 18, 2013
With content becoming more important in the marketing strategies of advertisers, agen ...
- Q&A: Twitter, Facebook Rewrite Content Marketing Rules
Marketing Daily, Sarah Mahoney - Sunday, March 17, 2013
Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platfor ...
- ARF Taps Former General Mills Research Czar Fuguitt As New Chief, First Woman To Hold The Job
MediaDailyNews, Joe Mandese - Monday, March 18, 2013
During the opening session of this year's Re:think conference, Gayle Fuguitt wi ...
- Microsoft Highlights Usage Across Device 'Pathways'
Online Media Daily, Mark Walsh - Thursday, March 14, 2013
Microsoft has released a new study focused on why people are usi ...
- LinkedIn Launches SlideShare Ads
Online Media Daily, Mark Walsh - Tuesday, March 12, 2013
LinkedIn has launched a new ad offering that allows marketers to r ...
- Unilever, DailyCandy Partner For 'Fashion Star'
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Unilever's Suave division is touting its high-end Suave Professionals line and i ...
- Becoming The Moderator Rather Than The Gatekeeper
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Panelists at SXSW debated information during the New Knowledge Ecosystems: How &am ...
- Outbrain Acquires Visual Revenue To Boost Online Presence
Online Media Daily, Gavin O'Malley - Thursday, March 7, 2013
As part of a broader effort to help publishers cut editorial cost ...
- Content Marketing: 'Thou Shall Not Pitch Products'
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 5, 2013
Writing her ten commandments for the content world, blogger Barb Schmitz outlin ...
- Big Data And The Future Of Programming - Or Not
MediaDailyNews, Mike Bloxham - Wednesday, March 6, 2013
Big Data won't make a smash hit. It has a part ...
- The Shelf Life of 'Native': Tumblr Joins the Mobile Tribe
MoBlog, Steve Smith - Wednesday, March 6, 2013
Tumblr joins the migration of 'native' ad formats from the Web ...
- SEO: 27 Tips To Improve Content
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 5, 2013
Content continues to be a major part of Google's "aggressive crusade" ...
- Media General Launches Advanced Digital Solutions
MediaDailyNews, Erik Sass - Monday, March 4, 2013
Media General has launched a new marketing and advertising service called Advanc ...
- Did Google Force Search Marketers To Rely More On Social?
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 4, 2013
I'm beginning to wonder whether Google's idea to integrate social signals in ...
- Search Retargeting CPC Less Than Paid Search
Online Media Daily, Laurie Sullivan - Friday, March 1, 2013
The cost for clicks when it comes to targeting and retargeting wor ...
- It's All Organic: Social, Paid, Optimization
SearchBlog, Laurie Sullivan - Monday, March 4, 2013
Sometimes trends don't ultimately amount to much, but keeping one eye ...
- SEO: Tips on Content Marketing Tools
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 1, 2013
Content marketing strategies are important to becoming more efficient and relevant ...