Focus Content Marketing On Consumers, Not Company Or Products
Attracting potential consumers with more content seems the mantra for 2013. Mackenzie Fogelson tells us how to tap into "foundational" content describing the company without making it all about "you." For example, in Patagonia's foundational content, the company focuses the message on the broader concerns of their target audience, not just on how cool the product looks or functions. Read the article here.