- Land Rover Celebrates National Parks All Of July
Marketing Daily, Karl Greenberg - Monday, June 30, 2014
Each day of the month, the company will tout a different U. ...
- Is 120 Sports What Mobile-First Video Looks Like: FOMO TV?
MoBlog, Steve Smith - Monday, June 30, 2014
Ambitious in its aim to put devices first in its video producti ...
- Making Money From YouTube, Video Channel Content Beyond Advertising
SearchBlog, Laurie Sullivan - Monday, June 30, 2014
The rise of video content and channels on YouTube makes it mo ...
- Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRa ...
- My Cannes Sojourn: A Young Lion's Learnings
MAD, Cody Barz - Wednesday, June 25, 2014
Two hundred sessions, over 300 speakers, seven days completely dedicated to creativit ...
- Kenshoo Appoints Chavez To Lead Global Marketing Research, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
Kenshoo has appointed Doug Chavez as global head of marketing research a ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second vid ...
- How Agencies Should Use Data In Content Strategy
MediaDailyNews, Andy Lombard - Tuesday, June 24, 2014
We all know content strategy is the vehicle that drives marketing whe ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Why Social Media Users Share Content, Offensive Or Not
Social Media & Marketing Daily, Laurie Sullivan - Monday, June 23, 2014
It's not always apparent why social media users share content. One thi ...
- Seven Content Marketing Tips For SMBs
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 23, 2014
Create a plan, processes to test content, and schedule release dates ...
- Season Four Of 'Downton Abbey' A Hit on Amazon
Around the Net in Video, P.J. Bednarski - Monday, June 23, 2014
The Website Hypable says that Downton Abbey is Amazon's most-streamed show ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- 'NYT,' 'WaPo' Partner With Mozilla To Build Open-Source Content Publishing Platform
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2014
"The New York Times" and "The Washington Post" have teamed with Mozil ...
- Australia's 'Fisher' Makes Splash In U.S.
TV Watch, Fern Siegel - Wednesday, June 18, 2014
Australian ABC TV is exporting a smart, sexy, slick mystery series -"Mi ...
- "Delirium" Pilot, Passed On By Fox, Reportedly Will Be Shown On Hulu
Around the Net in Video, P.J. Bednarski - Tuesday, June 17, 2014
Emma Roberts' series pilot of "Delirium" will debut on Hulu this Frida ...
- YouTube Filled With Videos Offering Stolen Credit Cards and How-Tos, Consumer Group Probers Say
Around the Net in Video, P.J. Bednarski - Tuesday, June 17, 2014
Digital Citizens Alliance, a watchdog group, went searching on YouTube for wa ...
- Coldwell Banker Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom conte ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only even ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- The Cost Of Editorial Independence
Show Daily, Gavin O'Malley - Wednesday, June 11, 2014
With publishers and networks under intense financial pressure, it's never been mo ...
- Just In Time For Father's Day, A Weepy Tale Of Two Moms
MAD, Steve McClellan - Monday, June 9, 2014
The film, from Ogilvy & Mather Singapore, for client Unilever, features re ...
- Tango Goes Deeper With Content, Advertising
MoBlog, Mark Walsh - Tuesday, June 10, 2014
Among the top messaging apps, Tango might be thought of as t ...
- Why Brands Fail At Content
Show Daily, Gavin O'Malley - Tuesday, June 10, 2014
Why are brands struggling with their content strategies? Nicole Bohorad, Senior Manag ...
- Should Brands Just Let Social Media Fires Burn?
Show Daily, Gavin O'Malley - Monday, June 9, 2014
It's news to us, but there are apparently some economists that thi ...
- Hearst Digital Appoints Sosin SVP
MediaDailyNews, Erik Sass - Wednesday, June 4, 2014
Lee Sosin has been appointed senior vice president at Hearst Magazines Digit ...
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
MediaDailyNews, Joe Mandese - Thursday, June 5, 2014
As far as tent-pole television events go, there is only one th ...
- Grey Is Not An Ad Agency
Mediapsssst, Richard Whitman - Wednesday, June 4, 2014
Grey is not an ad agency. Say what? Yes, it's true. ...
- The Crusades Lasted 200 Years. I'm Just Getting Started
Garfield at Large, Bob Garfield - Monday, June 2, 2014
What you are reading is sponsored content, because this is an advertising-support ...