Grey is not an ad agency. Say what? Yes, it's true. At least according to Papa John's VP of Global Digital Marketing Jim Ensign. If you weren't at OMMA Mobile during Internet Week, you might
not have heard Ensign say: "We just hired a new agency. And we don't call them an ad agency -- they're a content agency." The pizza chain recently chose Grey as its agency and Ensign says: "We refer to them as a content agency, and that was the important part of the review." So if you
want an ad agency, don't call Grey. But if you want awesome "content," then by all means give Grey a call.
And speaking of pizza, Papa Gino's has decided they, too, need a new agency. But they're perfectly fine calling it an ad agency. The chain has selected Boston-based Full Contact Advertising. Of the win, Full Contact Partner and Co-Creative Director Marty Donohue said: “Papa Gino’s and D’Angelo are institutions around this region that are loved by generations of people. We can’t wait to reignite those passions with their current customers and introduce both brands to new fans along the way.” Full Contact did those hilarious Cumberland Farms ads a while back that feature David Hasselhoff. Previously, the Papa Gino's account was handled by Allen & Gerritsen, which is also perfectly content with being called an ad agency.
It's like it's all food and beverage all the time here today at Mediapsssst. Moving on from pizza, Dickey's Barbecue Restaurants announced Christie Finley has become the brand's new Chief Brand Officer. Of the hire, President and CEO Roland Dickey Jr. said: “Christie brings incredible vision, drive and creativity to our growing brand. At a time when our company is experiencing tremendous development, Christie will be spearheading our Marketing efforts to drive all aspects of the Dickey's Barbecue brand forward.” Finley, who has been in the position since February, was previously head of brand management over at CapitalOne and before that, advertising account supervisor at The Point Group. She also had stints at Bozell Kamstra and GMO/Hill Holliday.
Former GSD&M Creative Director Steve Miller has landed over at WPP's AdPeople Worldwide as North American Executive Creative Director. Following ten years at GSD&M where he worked on BMW, AT&T and Southwest Airlines, Miller ran his own Austin-based agency, Super Deluxe and, in January 2013, joined HCB Health as its Executive Creative Director. For his part, Miller is looking forward to getting back into the agency business, saying: “I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.