- Havas Media Appoints Damien Marchi To Manage Content
MAD, Larissa Faw - Tuesday, March 31, 2015
The appointment comes after recent Havas content-focused deals with Universal Music Gro ...
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2015
"The New York Times" is moving the line in the short-attention-span sa ...
- App-Conomy Still Booming On Paid Content Surge
Mobile Insider, Steve Smith - Tuesday, March 31, 2015
The app economy is still booming, driven by growth on China a ...
- The Business Of Storytelling: Towards Content ROI
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2015
PHOENIX -- Expedia Media Solutions Director Jason Rubenstein's presentation at the MediaPo ...
- The Safer Side Of UGC
Show Daily, Gavin O'Malley - Friday, March 27, 2015
Sending a shiver down many a marketer's spine, experts are presenting talki ...
- Comcast Critics Blast 'See-You-In-Court Attitude'
PolicyBlog, Wendy Davis - Thursday, March 26, 2015
Advocacy organizations opposing Comcast's merger with Time Warner argue in a n ...
- Content Should Be Cool, Delightful
Show Daily, Gavin O'Malley - Thursday, March 26, 2015
"Doing cool things on the Internet that inspire people." That's how Col ...
- Despite Video's Success, Budgets Are Still Hard To Come By
Show Daily, Gavin O'Malley - Thursday, March 26, 2015
The success of video is no secret, but content marketers say it ...
- Analyzing Advanced Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 25, 2015
Marketers must pay attention to what content works well. Companies that ma ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Facebook In Talks To Host News Content
The Social Graf, Erik Sass - Tuesday, March 24, 2015
David Carr was on the money about Facebook's plans to host conte ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- New York Life's Content Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Internet interactivity pushed New York Life into a content marketing model. The company's markete ...
- Rakuten Acquires OverDrive For $410 Million To Support Digital Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Tokyo Internet –based services company Rakuten said Thursday it has acquired US-based OverDriv ...
- Sideswipes: Daring Fans To Invest In Close Readings
MediaDailyNews, Katie Meier - Tuesday, March 17, 2015
As content becomes a go-to media strategy I'm wondering whether we c ...
- Viacom Deals With TubiTV On Movie Titles
Around the Net in Video, P.J. Bednarski - Friday, March 13, 2015
Tubi TV, an advertiser-supported online streaming service and Viacom, made a de ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- Why Now Is The Most Exciting Time To Work In Advertising
Online Spin, Tom Goodwin - Thursday, March 12, 2015
We've got odd names for things at the moment. I tried ...
- Cable Networks Endure Ratings Drops
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
Cable networks' unexpected ratings declines a year ago were largely due ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...
- PepsiCo Taking A Hard Look At Its Digital Performance
Around the Net in Video, P.J. Bednarski - Monday, March 9, 2015
PepsiCo is in the throes of a global push to measure t ...
- Stop Laughing! An NBC Online Comedy Service Isn't That Bad Of An Idea
VidBlog, P.J. Bednarski - Wednesday, March 4, 2015
At first blush, I have to admit, hearing that NBC was planni ...
- For The First Time, Some Disney Jr. Content Goes To Hulu
Around the Net in Video, P.J. Bednarski - Tuesday, March 3, 2015
Hulu says it has a deal with the Disney-ABC Television Group givi ...
- CBS' Studio 61 Aims To Mesh Ads With Content
VidBlog, P.J. Bednarski - Tuesday, March 3, 2015
At CBS Interactive, with more than 20 sites, personnel for the n ...
- How Top Publishers Are Using Snapchat
Around the Net in Mobile, Gavin O'Malley - Monday, March 2, 2015
Nieman Lab considers how several top publishers are using Snapchat as ...
- Former Borders Group VP Finds Funding From Book Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 2, 2015
Bob Chunn, a former vice president at Borders Group, the book giant that went o ...
- Havas CEO Yannick Bollore Keynote At MIPTV To Explore Shifting Tides of TV In The Digital Age
Mediapsssst, Richard Whitman - Sunday, March 1, 2015
So MIPTV -- a conference that takes place in Cannes and explor ...
- Google Wins Reprieve From Miss. AG's Investigation
Online Media Daily, Wendy Davis - Monday, March 2, 2015
Siding with Google, a federal judge has temporarily prohibited Mississippi Attorney Gener ...