Results for November 2012
  • Cool Whip Frosting Breaks New Ground
    In this case, product development research revealed that consumers were dissatisfied with ...
  • Groupon CEO Mason Buys Some Time
    No amount of clever copywriting can cover up the fact that Groupon ...
  • Google Acquires Incentive Targeting
    Google has acquired Incentive Targeting, which provides marketing services to manufacturers of ...
  • Birds Eye Reports Success With 'ICarly' Partnership
    A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action series ...
  • Digital Coupons Use Is Limited
    Some 84% of CPGs are now using digital coupons, with 45% using ...
  • Online Coupons Come To Shoppers
    The New York Times takes a look at coupon Web site RetailMeNot, ...
  • What About Tying Mobile Searches To Coupon Offers?
    Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer ...