- AOL Intros Cross-Platform Ad Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 29, 2012
AOL has extended its Pictela platform across multiple screens to allow bran ...
- Gannett Debuts Dedicated Digital Sports Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The USA Today Sports Media Group -- searching for a way ...
- Second-Screen Viewing Soars, Measurement Key
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
The rapid adoption of second digital video screens continues apace. In ju ...
- PGA Tour Takes Back Digital Control
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
Turner's swing managing the digital properties for the PGA Tour is movi ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Big TV Manufacturers Debut Platform-Independent Alliance
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2012
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded ...
- NBCU Expand Multiscreen Video With ThePlatform
Around the Net In Media, Phyllis Fine - Wednesday, June 20, 2012
NBCUniversal struck a multiyear deal with thePlatform, Comcast's video management and publishi ...
- Baby Boomers Are Big Video Consumers
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2012
A new wave of digital TV users has arrived: video consumers 50 ...
- GE, Cinelan Team For Film Project Run Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, June 15, 2012
Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expa ...
- Platform-Proof Campaigns
Media Magazine, Douglas Quenqua - Wednesday, June 6, 2012
Suddenly, a familiar-seeming ad appears on your computer. It looks just li ...
- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- New Studies Address Multiscreen Viewing, Measurement Capabilities
MediaDailyNews, David Goetzl - Monday, June 11, 2012
A pair of feasibility studies on cross-platform measurement found that a considerab ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- Rovi Launches Tool To Measure TV Ad Buys
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Electronic program guide company Rovi Corp. is kick-starting a media research to ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Ovation To 'Dance' On Facebook
MediaDailyNews, David Goetzl - Tuesday, June 5, 2012
Ovation, the network looking to merge art and pop culture, will off ...
- Nissan Launches Global 'What If?' Campaign
MediaDailyNews, Karl Greenberg - Friday, June 1, 2012
Nissan's new global "What If_" campaign, via TBWA Worldwide, focuses on airpor ...