- Data Key To Yahoo Japan, BrightTag Deal
Online Media Daily, Laurie Sullivan - Wednesday, October 31, 2012
Yahoo Japan, an information portal, has tapped BrightTag, a data integration platfor ...
- NBCU Pushes Big Rev Gains For Comcast
MediaDailyNews, Wayne Friedman - Friday, October 26, 2012
NBCUniversal posted big revenue gains for its parent company Comcast Corp. ...
- Net Users Cut Cable, Keep DVR
MediaDailyNews, Wayne Friedman - Friday, October 26, 2012
One in four U.S. Internet users has "frayed" the cable and oth ...
- Six Ways To Improve The Way You Market
Marketing Daily, David Booth - Friday, October 26, 2012
Data is truly the common currency that advertising will use in t ...
- Omnimedia Teams With FremantleMedia
MediaDailyNews, David Goetzl - Thursday, October 25, 2012
Pushing further into TV production beyond its namesake brand, Martha Stewart Livi ...
- ESPN/Arbitron Look To Turn Up Radio Volume
MediaDailyNews, David Goetzl - Wednesday, October 24, 2012
ESPN and Arbitron plan to work together to build more interest ...
- 'Forbes' Launches New Tagline, Brand Campaign
MediaDailyNews, Steve McClellan - Wednesday, October 24, 2012
'Forbes' is launching a new brand advertising campaign this month -- i ...
- 'Arizona Republic,' Demand Media Launch Travel Channel
MediaDailyNews, Erik Sass - Tuesday, October 23, 2012
'The Arizona Republic,' a Gannett newspaper, has partnered with Demand Media ...
- 'Dead' Lives On TV And Social Media, Beats Rivals
MediaDailyNews, Wayne Friedman - Monday, October 22, 2012
AMC's "The Walking Dead" on Sunday night has found a fast-moving tradition ...
- What Obama-Romney Debates, Search Ads Have In Common
SearchBlog, Laurie Sullivan - Tuesday, October 23, 2012
Think of search ads this holiday season the same way you wou ...
- Cross-Platform Measurement And The Heisenberg Uncertainty Principle
MediaDailyNews, Terry Kent - Monday, October 22, 2012
Will the very act of observing viewers as they migrate across platfor ...
- Ad Council Targets Parents With Anti-Bullying Message
MediaDailyNews, Erik Sass - Friday, October 19, 2012
Bullying has became a front page issue, with high-profile cases drawing attenti ...
- Global Ad Dollars Up: TV Leads, Internet Rises
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Internet, outdoor, and TV continued to be the top media categories maki ...
- Voters: TV Key To Political Choices
MediaDailyNews, Steve McClellan - Wednesday, October 17, 2012
Television remains the top source for political election coverage for consumers a ...
- MEC Taps LaVecchia As Digital Lead
Online Media Daily, Fern Siegel - Wednesday, October 17, 2012
Media agency MEC named Gian LaVecchia as managing partner, digital lead. ...
- DailyCandy Taps Moore As EVP To Enhance Cross-Platform Engagement
Online Media Daily, Gavin O'Malley - Monday, October 15, 2012
DailyCandy has named Alison Moore executive vice president and general manager, charg ...
- Social-Media TV Biz Forecast To Hit $256 Bil By 2017
MediaDailyNews, Wayne Friedman - Friday, October 12, 2012
Social media-related TV businesses will grow at a double-digit percent basis ...
- Barclays Revises Ad Forecast, Dips Down
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Barclays Capital analyst Anthony DiClemente has rejiggered his U.S. and TV ...
- Convertro Develops Attribution Tracking For Earned Media
Online Media Daily, Laurie Sullivan - Wednesday, October 10, 2012
Convertro believes it solved the problem that will eventually enable social med ...
- Penske Buys 'Variety,' Extends Cross-Platform
MediaDailyNews, Erik Sass - Tuesday, October 9, 2012
'Variety,' the storied weekly trade magazine covering the entertainment business, has be ...
- Google Play Lets Consumers Buy Content On Google TV
Online Media Daily, Laurie Sullivan - Monday, October 8, 2012
Google Play will bring movies, TV shows, and music to Google ...
- Broadcast Topped Cable For Presidential Debates
MediaDailyNews, Wayne Friedman - Thursday, October 4, 2012
Broadcast networks generally topped all cable networks when it came to ...
- The Whole Story - Sport and Social Viewing
MediaDailyNews, Mike Bloxham - Thursday, October 4, 2012
Sport has long been social currency. If you're unable to talk abo ...
- NBCU: Multiplatform Olympic Consumption Was Add-On
MediaDailyNews, David Goetzl, Steve McClellan - Wednesday, October 3, 2012
NBCU found that among people consuming Olympic content on a TV a ...
- Where's Waldo Goes To VideoLand
MediaDailyNews, Mike Bloxham - Wednesday, October 3, 2012
As the programming landscape becomes more complex, and people consume more conte ...
- Nielsen Leverages Online, TV Metrics
MediaDailyNews, Wayne Friedman - Monday, October 1, 2012
Getting closer to delivering the holistic media measurement marketers want, Nielsen sa ...