- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- TV Records Uptick In Dual-Screen Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2013
Not only will there more second screens in consumers' living rooms ...
- TV Still Tops, But Multiscreen Viewing Commonplace
MediaDailyNews, Wayne Friedman - Monday, January 28, 2013
A majority of U.S. consumers -- 60% -- still want to wat ...
- WB Entertainment Selects Tsujihara As CEO
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Time Warner has turned to Kevin Tsujihara as the new CEO. T ...
- Oxygen Plugs 'Face' On Google+
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Oxygen will broadcast part of a Google+ Hangout during one of i ...
- AOL To Distribute Discovery Channels
Online Media Daily, Gavin O'Malley - Thursday, January 24, 2013
Building out its video offering, AOL on Thursday announced a large distributi ...
- Global Ad Spend Remains Strong, TV Dominates
MediaDailyNews, Wayne Friedman - Wednesday, January 23, 2013
Global advertising had a strong first nine months of 2012, with televisi ...
- Email Driving Cross Channel Integration
Research Brief, Jack Loechner - Thursday, January 24, 2013
According to the Experian Marketing Services market survey addressing email acquisition a ...
- TV Everywhere Is Popular, Authentication Is Not
MediaDailyNews, Wayne Friedman - Tuesday, January 22, 2013
There are high awareness levels and an increasing use of TV Everywhe ...
- Resolution: Embrace Consumer Relevance
Marketing Daily, Glen Hartman - Monday, January 21, 2013
As we enter 2013 and technologies and communications channels continue to evolv ...
- Survey: M&A Could Rise For Major Players, Trad Media Value Drops
MediaDailyNews, David Goetzl - Friday, January 18, 2013
New research indicates that M&A activity across the broad marketing landscape cou ...
- Flingo, Innvoid Partner For Interactive, Cross-Platform Ads
Online Media Daily, Gavin O'Malley - Thursday, January 17, 2013
Further blurring the line between TV and Web experiences, app publisher Flin ...
- The Whole Story - Lunch-Break Media
MediaDailyNews, Mike Bloxham - Thursday, January 17, 2013
Twenty years ago, it's a pretty safe bet that the media profi ...
- Dentsu Ad Spend Down
MediaDailyNews, Steve McClellan - Friday, January 11, 2013
Tokyo-based agency holding company Dentsu Inc. Friday reported a 2.5% decrease ...
- Ad Execs To Boost ESPN Spend
MediaDailyNews, David Goetzl - Thursday, January 10, 2013
ESPN landed the pole position in one survey of advertising decision-makers w ...
- College Kids Favor Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Thursday, January 10, 2013
Nielsen says nearly half of the 18-24 viewers grab their smartphones ...
- All The News That's Fit To Read, Watch, Listen To And Touch
MediaDailyNews, Mike Bloxham - Thursday, January 10, 2013
When major events occur, such as celebrations or disasters, or when o ...
- ConnecTV, Station Groups Promote Cross-Platform Ad Network
MediaDailyNews, David Goetzl - Friday, January 4, 2013
ConnecTV, one of the companies looking to facilitate second-screen opportunities, has ...
- Cabler RLTV, Next Avenue Team For Cross-Platform Reach
MediaDailyNews, Fern Siegel - Wednesday, January 2, 2013
RLTV, the cable network targeting 50+ viewers, has teamed with Next Avenu ...