- Struq Launches Cross-Device Retargeting Platform For Retailers
Real-Time Daily, Tyler Loechner - Thursday, February 27, 2014
London-based Struq has launched what it claims to be a first: ...
- Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis th ...
- Time Inc. Taps Google For Programmatic Sales
MediaDailyNews, Erik Sass - Wednesday, February 26, 2014
Time Inc. has partnered with Google to launch a global programmatic advertisi ...
- Your Remote Control Is Also Your Phone, Most Likely. Or It Will Be
VidBlog, P.J. Bednarski - Thursday, February 27, 2014
As the number of Internet-connected devices continue to multiply, has your smartpho ...
- Univision Taps Ooyala For TV Everywhere Platform
MediaDailyNews, Erik Sass - Tuesday, February 25, 2014
Univision has selected Ooyala to help power its new TV Everywhere initiativ ...
- It's Hard to Get an Audience for Live Video, Print Newsies Are Discovering
Around the Net in Video, P.J. Bednarski - Monday, February 24, 2014
In the past five years, several papers dedicated major resources to li ...
- Same Old Same Old: How Online Ads Get Familiar Way Too Fast
Around the Net in Video, P.J. Bednarski - Friday, February 21, 2014
All that Olympics viewing online has a huge downside: Seeing the sa ...
- TiVo Research Says Millennials Like TV, Just Not Necessarily From A Network
VidBlog, P.J. Bednarski - Thursday, February 20, 2014
TiVo's Millennial Entertainment Survey says they spend 36% of their time watchi ...
- And Now, Here's Jimmy Fallon, On NBC and, Significantly, Online
Around the Net in Video, P.J. Bednarski - Tuesday, February 18, 2014
Jimmy Fallon's success also will be measured by popularity of his onli ...
- Netflix Buys First Season Of NBC's 'Crossing Lines'
Around the Net in Video, P.J. Bednarski - Tuesday, February 18, 2014
Netflix acquired U.S. streaming rights to the first 10 episodes ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- NBC's 'Fallon' Launches With GE Deal
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a maj ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- Meeting The Challenge Of Today's One-Eyed, Flying Consumers
Email Insider, Catherine Magoffin - Thursday, February 13, 2014
Today, the true challenge for marketers is driving engagement and conversion acro ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey ...
- Ennui See: Same Old Same Old Ads on NBC's Olympics Stream
VidBlog, P.J. Bednarski - Wednesday, February 12, 2014
The Winter Olympics, with its weird competitions, is something different. Watching ...
- Americans Are Crazy For Digital Devices, Time Consumption Is Up
MediaDailyNews, Mark Walsh - Monday, February 10, 2014
Americans own an average of four digital devices (including high-definition TVs) a ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- NBC's Olympic Live Stream Stumbles A Bit on Day One
Around the Net in Video, P.J. Bednarski - Friday, February 7, 2014
A first day look at NBC's live streaming of the Olympics: It ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- Univision Taps Applicaster For Cross-Screen Experiences, Ups Sponsorship Opportunities
MediaDailyNews, Erik Sass - Wednesday, February 5, 2014
Univision has announced a partnership with Applicaster to create cross-screen experiences f ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...