- Follow The User, Not The Screen
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With 2016 already forecasted as a pivotal year for digital, Steffi Decke ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why Cross-Device Programmatic Targeting Is Primed & Ready
Around the Net in Real-Time, Tobi Elkin - Monday, January 25, 2016
Adweek reports that 2016 will be cross-device programmatic's big year. In 2015,&nbs ...
- Six Free Tools To Strengthen Competitive Advantage
Marketing Insider: Cross-Channel, Carly Fink - Monday, January 25, 2016
Evaluating current information about competitors will help to refine your positioning, understa ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Here's How Smart Marketers Are Doing Cross-Device
Real-Time Daily, Matthew Westover - Friday, January 22, 2016
Marketers of all stripes can learn a lot from brands getting gre ...
- Study: Pay TV Consumers Believe TV Everywhere Isn't Free
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2016
More than half of pay TV consumers who know about "TV Everywher ...
- MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2016
In an important stamp of approval making comScore's digital audience measurement mo ...
- What B2B Organizations Should Know About Personalization
Marketing Insider: Cross-Channel, Bob Barr - Monday, January 18, 2016
As a first step to inserting a personal touch into the digit ...
- CBS Prime Time Has More Viewers Than 15 Years Ago Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
CBS says there is a 6% increase for its average prime-time sho ...
- Why You Need A Brand Trust Survey
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, January 11, 2016
Brands need their own trust indices. To build them, researchers need ...
- Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
Real-Time Daily, Felicia Greiff - Friday, January 8, 2016
Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. O ...
- Magazine Audiences Grow, Shift To Mobile
Publishers Daily, Erik Sass - Wednesday, January 6, 2016
The total cross-platform audience for U.S. consumer magazines, including both print a ...
- 'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, January 4, 2016
The principal limitation for marketers is the lack of actionable data (n ...