- Nelson To President, Dachis Group
Online Media Daily, Fern Siegel - Wednesday, March 27, 2013
Dachis Group, a data-driven social marketing solutions company, named Erin Mulligan Nels ...
- Vizify Makes Official Debut
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 27, 2013
Meet Vizify -- a new service, just out of beta dotay, whi ...
- We Are All Data Scientists Now (Even You)!
Online Spin, Cory Treffiletti - Wednesday, March 27, 2013
Your titles may not represent it, but almost everyone in the marketi ...
- News Analysis: Media, Big Data Loom Large In GOP Reinvention
MediaDailyNews, Erik Sass - Thursday, March 21, 2013
With many pundits and grassroots organizers calling for a reexamination of t ...
- Yahoo Acquires Recommendation Startup Jybe
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
Yahoo has acquired recommendation startup Jybe, founded in 2011 by three form ...
- Social Firm Dachis Group Raises $7.5 Million
Online Media Daily, Fern Siegel - Wednesday, March 20, 2013
Dachis Group, committed to data-driven social marketing solutions, announced the completion ...
- Crackle Adds New Metrics For Sony's Video Streaming
Online Media Daily, Gavin O'Malley - Tuesday, March 19, 2013
Crackle and comScore have entered into a new audience measurement agreement, whi ...
- Mobile Tracking Time Ramps Up Brand Marketing
Online Media Daily, David Goetzl - Tuesday, March 19, 2013
Smartphones offer ripe opportunities to capture behavior and location data. But t ...
- Why Doesn't The Advertising Business Care About Insider Trading?
Real-Time Daily, Dave Smith - Tuesday, March 19, 2013
The only thing that today's "exchanges" have proven is that they c ...
- Can Ad Targeting Work Without A Better Internet?
Data and Targeting Insider, Laurie Sullivan - Friday, March 15, 2013
I noticed quite a few really smart people speaking at the late ...
- Former comScore VP Joins eXelate As CMO
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, form ...
- How Data Supports Customer Service To Improve ROI
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 13, 2013
Amazon is No. 1 in customer service, even above Nordstrom, according ...
- Debunking Marketing Myths With Smart Data
Marketing Daily, Aubrey Sabala - Wednesday, March 13, 2013
High click-throughs, increased customer lifetime value and improved time spent on-site a ...
- Adland Chiefs Wrestle With Recruitment, Client Relations
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- Adland's senior media executives took center stage at t ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- New FTC Chair Makes Privacy Priority But Favors Voluntary Road
Data and Targeting Insider, Steve Smith - Tuesday, March 12, 2013
In her first public appearance since becoming Chair of the FTC, Edi ...
- DG Rebrands: Forms Online, TV Business Groups
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
DG Inc. will bring together all its companies under one unified bra ...
- Salesforce Releases SXSW Social Conversation Data
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Salesforce released stats Monday from social conversations at SXSW. On Sunday, El ...
- Stop Telling Consumers About Things They Never Buy
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Marketers need to look at the marketing mix models. Bonin Bough fr ...
- Use The Data To Keep Connected With Consumers
Show Daily, Laurie Sullivan - Monday, March 11, 2013
What about the "older" generation? How are they being targeted? In t ...
- How Many Calories In That Cupcake?
Show Daily, Laurie Sullivan - Sunday, March 10, 2013
Data collection remains the primary thing helping features grow and influence behavior ...
- Right To Be Forgotten' May Harm Web Economy
Around the Net In OMD Europe, Nina Lentini - Thursday, March 7, 2013
Some data experts say the move will be disastrous for the w ...
- RKG To Dig Deeper In Social
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 7, 2013
Search is fundamental to online marketing and advertising, but social enables a ...
- How To Design A Data Lifecycle Management Framework
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 6, 2013
Utopia's execs are attempting to change the way companies think about da ...
- Deutsch Ups Prabhu To Chief, Channel Planning/Investment Officer
MediaDailyNews, Steve McClellan - Monday, March 4, 2013
Deutsch NY has elevated Anush Prabhu, a partner in the firm, ...
- Report: Our Privacy Regimens Are Outdated
Data and Targeting Insider, Steve Smith - Monday, March 4, 2013
In a thoughtful study, the World Economic Forum and Boston Consulting Gro ...