How Many Calories In That Cupcake?
Data collection remains the primary thing helping features grow and influence behavioral change, according to Chris Risdon, who's talking about behavioral changes as value proposition at SXSW Sunday. Sensors and data feed into the psychology and change behavior. Marketers need to give the big picture to guide the action. For example, send a text to a passerby on the cupcake sale, but make sure the consumer knows how many calories they will intake with each one. Really? Do you want to know?