- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Data Suggests Bing More Efficient For Small Businesses
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 30, 2013
It cost less for small businesses to advertise on Bing, compared wi ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- DMA's New Lobbying Effort Centers On Data-Driven Marketing
Online Media Daily, Wendy Davis - Tuesday, October 29, 2013
The trade group Direct Marketing Association is calling on Congress to overha ...
- LiveRamp, Videology Partner, Let Brand Marketers Use First-Party Data For Digital Video
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
Digital video advertising providers are continuing to looks for ways to mo ...
- Neustar Acquires Aggregate Knowledge For $119 Million
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
Real-time data provider Neustar on Wednesday afternoon announced it has acquired Aggrega ...
- Four Marketing Measurement Trends to Watch
Metrics Insider, Anto Chittilappilly - Tuesday, October 29, 2013
The increasing complexity in marketing today, driven by shifts in media consumpti ...
- Nielsen To Track Phone, Tablet TV Viewing
Online Media Daily, Mark Walsh - Monday, October 28, 2013
Nielsen on Monday announced a new SDK (software development kit) that wi ...
- No More Surveys: New Tool Offers Real-Time Consumer Insights
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Data and analytics provider eXelate is expected to Tuesday announced the availabili ...
- Mag Bag: AAM Gets Readership Data From GfK MRI
MediaDailyNews, Erik Sass - Thursday, October 24, 2013
Two of the main institutions serving magazine media, the Alliance for Audit ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- Mounds Of Data Failing To Improve Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 23, 2013
Poor customer service sends consumers packing from one brand to another, despi ...
- Google Launches Shopping Campaigns, Companion To PLAs
Online Media Daily, Laurie Sullivan - Tuesday, October 22, 2013
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The featu ...
- Braintree And Beyond: What Marketing Can Teach The Payments Industry
Marketing Daily, Nishat Mehta - Tuesday, October 22, 2013
Customers have higher expectations than ever, and the transactions space must evol ...
- Setting The Stage For Big Data Success
Marketing Daily, David Booth - Monday, October 21, 2013
Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- What's Your Data Worth?
Marketing Daily, Craig Macdonald - Thursday, October 17, 2013
Companies seeking new data monetization revenue opportunities by leveraging their data wi ...
- Hewlett-Packard Enters Digital Analytics Space For Enterprise Market
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platform ...
- Auto Shopper Data Provider Dataium Partners With DMP eXelate
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Dataium, an automotive shopper data provider, and data management platform (DMP) eXela ...
- How Advertisers Can Beat Bots
Online Media Daily, Scott German - Wednesday, October 16, 2013
Recent press coverage estimates that fraudulent ad delivery costs the industry $4 ...
- Why You Want A Media Agency Managing Your Digital Attribution
Real-Time Daily, Sharona Sankar-King - Wednesday, October 16, 2013
Digital attribution has exploded, and has provided marketers with many tools ...
- DMA Says Data-Driven Marketing Boosts Economy
Online Media Daily, Wendy Davis - Monday, October 14, 2013
Restricting companies' ability to use data about consumers for marketing purposes cou ...
- Facebook Acquires Mobile Data Firm Onavo
Mobile Marketing Daily, Steve Smith - Monday, October 14, 2013
The social network has acquired Onavo, an Israeli company that helps develope ...
- Big Data Creates A Big Opportunity For Redemption
Marketing: Health, Sarah Larcker - Friday, October 11, 2013
These days, it seems every headline decrees the power of Big Dat ...
- Carrier Revenue Is Peaking - And The Scramble For New Streams Has Just Begun
MoBlog, Steve Smith - Friday, October 11, 2013
Carriers are about to lose their natural growth engine -- subscriber expansio ...
- Sorrell: U.S. Default Would 'Surpass The Lehman Shock'
MAD, Steve McClellan - Thursday, October 10, 2013
The WPP CEO said that "all eyes" are looking to Washington ...
- Kantar Media Debuts TV Metrics Service
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Media researcher Kantar Media is starting a new TV audience measurement servi ...
- Airbnb Asks Court To Reject NY Attorney General's Demand For Data
PolicyBlog, Wendy Davis - Wednesday, October 9, 2013
Airbnb went to court today to fight New York State Attorney Gener ...
- What Is Your Personal Data Worth?
Marketing Daily, TJ Person - Tuesday, October 8, 2013
Typical desired demographic information has surpassed gender, age, and income level, a ...
- Silk Launches First Paid Product
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 7, 2013
Silk the cloud-based, Web-data platform is moving on to its next phas ...
- Facebook Joins the Data Land Grab At Retail
Data and Targeting Insider, Steve Smith - Monday, October 7, 2013
Facebook and Cisco are helping retailers bring free WiFi access to bric ...