Mag Bag: AAM Gets Readership Data From GfK MRI

AAM Gets Readership Data From GfK MRI

Two of the main institutions serving magazine media, the Alliance for Audited Media and audience research firm GfK MRI, have entered into a marketing relationship that enables publishers to include GfK MRI’s readership data on AAM’s circulation reports -- giving advertisers a fuller picture of audience engagement with publishers’ products.
Under the terms of the new partnership, magazine and newspaper publishers will be able to report a number of top-line metrics from GfK MRI’s “Pocket Piece” reports, including average issue audience, net print and digital audience, and demographic information. It will also include median age and income of readers on AAM’s reports, information from the Consolidated Media Report and Rapid Report, and its online cross-media database, the Media Intelligence Center.
GfK MRI’s Pocket Piece draws on data from the firm’s Survey of the American Consumer, a continuing annual study of around 25,000 adults. The first CMR reports with GfK MRI data will be released this fall, with national newspaper USA Today 
including audience data on its upcoming Consolidated Media Report.
Live Happy Launches
This week saw the launch of a new magazine devoted to that most elusive possession: happiness. Live Happy, which hit newsstands on October 22, delves into both the science of positive psychology and the art of its application in our everyday lives. The magazine will begin publishing as a monthly in January 2014. The first issue features content like “Happier Mind, Healthier Body,” focusing on the positive effects happiness can have on the brain, immune system, nervous system, reproductive system, cancer, heart health, circulation and longevity. Also, the story “The Good Guys Win" addresses the business of happiness and how companies that create a culture of happiness and positivity improve the bottom line.
Ritter To Creative Director, Glamour
Paul Ritter has been named creative director of Glamour, effective Nov. 11. He replaces Geraldine Hessler, who is leaving the magazine. Ritter most recently served as design director of Elle, a position he has held since 2007; before that he was creative director for Vitals and Life. Earlier in his career, Ritter was the art director for the Benetton magazine Colors. He has also worked on advertising and branding for Tommy Hilfiger fragrance for the Estee Lauder group, Clinique, Guerlain, Escada, L’Oreal, and Zara.
Gorrell Named EIC, Yoga Journal
Carin Gorrell has been appointed editor in chief of Yoga Journal. She comes to the publication from Self, where she served as features director -- responsible for content in the health, food, nutrition, and lifestyle categories -- and also developed the magazine’s iPad app. Before that, she served as health editor at Redbook and a senior editor at First for Women.
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