- WPP Buying Binge Continues
MAD, Steve McClellan - Monday, March 31, 2014
Wunderman, with its second acquisition in a week, has purchased London-based e-commer ...
- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
Media audience researcher GfK MRI has struck deals with three of t ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Time For Creatives To Stop Reminiscing And Accept Data Is King
London Blog, Sean Hargrave - Thursday, March 27, 2014
Has London really lost its creativity? Are agencies really out there ju ...
- Neuromarketing: Problems And Possibilities
MediaDailyNews, Gabe Samuels - Thursday, March 27, 2014
Current traditional market research relies on respondents' recall, which is often fault ...
- Digitaria's Three Steps To Better Data Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 26, 2014
How fast would a baseball need to travel to reach Digitaria's twelf ...
- Clear Channel Outdoor Bows Mobile Ad Platform
Mobile Marketing Daily, Erik Sass - Tuesday, March 25, 2014
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity ...
- Why Marketers Are Failing At Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 25, 2014
Having the ability to quickly identify and correct mistakes has traditionally be ...
- Mobile's Context Shift
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 24, 2014
Marketers should become wary of collecting data just for the sake ...
- What If Marketers Could Target Ads Based On How Fast Someone Types?
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 24, 2014
Mobile devices can tell a great deal about human behavior, such ...
- Why Login Data Is So Powerful
Online Media Daily Europe, Volker Ballueder - Monday, March 24, 2014
After examining big data last month, I thought of exploring login dat ...
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric vi ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
When Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- Thanks To Mobile, More Retailers 'Clienteling'
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2014
A new report from PwC describes it as using every mobile a ...
- White House Creates Climate Data Warehouse With Google's Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2014
The White House on Wednesday announced the creation of climate.data.gov, a W ...
- ZO, Collective: TV Online Views Can Alter Marketing Plans
MediaDailyNews, Wayne Friedman - Tuesday, March 18, 2014
LOS ANGELES -- TV-related consumer activity online -- especially when it com ...
- Rules For Wearable-Tech Data
Online Spin, Cory Treffiletti - Wednesday, March 19, 2014
Wearable technology is poised for exponential growth over the next three year ...
- What'sApp Founder Denies Data Sharing Ad Deal With Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Jan Koum has blogged to set the record straight. Despite rumours ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Deutsch LA Creative Hopes To Win Hip Hop MC Contest
Mediapsssst, Richard Whitman - Sunday, March 16, 2014
Will he be the Chozinn one? Meanwhile, two Riney creatives are spreadi ...
- Microsoft Blends Complex Data And Social Media To Create HereHere
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 12, 2014
What if you take complex data and present it in ways ...
- Edward Snowden Calls Attention To Vulnerable Internet Companies @SXSW
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2014
Too many companies view security and encryption as an afterthought. A cand ...
- Beyond Your Wildest Streams, Part II: Data Is The New Czar
Garfield at Large, Bob Garfield - Monday, March 10, 2014
Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even t ...
- HP Showcases How AR Replaces Search @SXSW
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Hewlett-Packard's Autonomy division Monday will make it easier for brands and agenci ...
- Okay, Brands Collect Customer Data. Now What?
Show Daily, Laurie Sullivan - Saturday, March 8, 2014
AUSTIN -- Who owns shared or transnational data, and which data h ...
- Resolution Media Taps Salesforce.com To Integrate Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 7, 2014
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer soci ...
- How To Spy On Competitors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 6, 2014
Gathering information on competitors' mentions can improve on your brands' Web performanc ...
- 3 Reasons There Will Be More Online Innovation In Flights
Marketing: Travel, Richard Harris - Thursday, March 6, 2014
RyanAir's recent announcement of top-secret plans with Google on a "new flig ...
- Lotame Raises $15 Million In Series D Round
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Lotame, a data management platform (DMP), on Wednesday announced it has rais ...
- Squerb Wants To Kick 'Likes' To The Curb, But Twitter Trends Has It Beat
RTBlog, Tyler Loechner - Thursday, March 6, 2014
"RTM Daily" has been on a bit of a "user-generated" trend th ...