- CRM Agency Merkle Taps [x+1] For Data Management
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it h ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
AudienceScience, an ad tech provider that looks to partner directly with brand ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- The Future Of Marketing Data
Online Media Daily Europe, Wolf Allisat - Monday, April 28, 2014
So when did M&A get cool? If 2013-14 has been the ye ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Russia Wants Search Engine, Social Network Data To Stay On Russian Soil
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 24, 2014
The Russian parliament wants technology services like Google Gmail and Microsoft Sky ...
- AKQA Watch Dogs Campaign Simulates Digital Footprint
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2014
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explor ...
- The Power Of Meta
Search & Performance Insider, Gord Hotchkiss - Thursday, April 24, 2014
To the best of our knowledge, humans are the only species capab ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
Engage:Affluent, Mike Lees - Tuesday, April 22, 2014
Many organizations turn to cross-pollination marketing, which leverages two brands to he ...
- LinkedIn User Allowed To Proceed With Data-Breach Case
Online Media Daily, Wendy Davis - Friday, April 18, 2014
A federal judge has refused to dismiss a lawsuit accusing LinkedIn ...
- IBM, Kenshoo Partner To Support Search Bid Management
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Kenshoo, known for predictive media optimization technology, said Thursday it will link- ...
- Marketing Start-up Beckon Raises $8 Million, Ups Product Development
MediaDailyNews, Mark Walsh - Thursday, April 17, 2014
Marketing analytics start-up Beckon on Thursday announced closing $8 million in ...
- Microsoft's Nadella Heralds New "Data Culture"
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, April 16, 2014
To thrive in today’s increasing trackable, testable, subdivisional digital world, Microsoft’s sti ...
- Blab Predicts With 70% Accuracy Trending Topics 72 Hours In Advance
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 16, 2014
The Seattle-based startup Blab wants to become the crystal ball of advertisin ...
- Twitter Buys Gnip, Broadens Data, Content Base
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 15, 2014
As part of a broader effort to surface more relevant content a ...
- Consumers Concerned About Data Use
Marketing Daily, Aaron Baar - Monday, April 14, 2014
Annie Weber, EVP of public affairs and corporate communications and consumer experience ...
- 3 Steps To Complete The Marketing Data Loop
MediaDailyNews, Heather Zynczak - Tuesday, April 15, 2014
Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigati ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt ...
- Yahoo Loses Early Round In False Advertising Case
Online Media Daily, Wendy Davis - Monday, April 14, 2014
Siding against Yahoo, a judge rejected the company's request that a sma ...
- Consumers Don't Want To Trade Data For Free Services, Study Says
PolicyBlog, Wendy Davis - Monday, April 14, 2014
Online ad companies often argue that free material will disappear from t ...
- Turner's HLN To Broadcast Twitter Data Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2014
Building on its new effort to target millennials, Turner Broadcasting's HLN ne ...
- Tablet Sharers Went Mad In March
RTBlog, Tyler Loechner - Thursday, April 10, 2014
TV, social media and second-screening seem to be a trifecta made ...
- Social, Mobile Ups Marketers' Influence On Media Consumption
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 9, 2014
Marketers concentrate on analyzing consumer behavior, but what part does the behavi ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create t ...
- Comcast AdDelivery Taps Adstream To Build Global Ad Delivery Network
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2014
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream ha ...
- DAA Issues Specs For AdChoices Icon In Mobile
Mobile Marketing Daily, Mark Walsh - Monday, April 7, 2014
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions f ...
- IBM Goes On A Creative $100m Growth Drive
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
IBM's Interactive Experience digital agency is going on a $100m growth driv ...
- The Power Of Purchase Data
Real-Time Daily, Doug Pollack - Monday, April 7, 2014
With an ever-increasing number of shopping channels available, marketers and retailers tod ...
- How Google Conserves Energy
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
It takes energy to process data. Servers that process queries or conne ...