- DMPs Fall Short Of Marketers' Expectations
Around the Net in Real-Time, Tobi Elkin - Monday, February 29, 2016
Data management platforms (DMPs). which help businesses aggregate marketing intelligence across channel ...
- Data Will Help Charities Raise Funds And Restore Trust
MAD London, Lizi Zipser - Monday, February 29, 2016
Charities are under fire for fund-raising tactics -- could data be t ...
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Johnnie Walker's global brand director, Guy Escolme, believes that the combination ...
- Facebook And Amazon Raise Concerns About Consumer Data At Mobile World Congress
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
Adweek reports on a panel discussion during Mobile World Congress focusing ...
- Are TV Networks' Viewer Declines NPX-Related?
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2016
TV networks have now witnessed their first double-digit percentage declines since Niels ...
- Quantifind Secures $30M In Funding From Data Strategy
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 24, 2016
Quantifind has secured $30 million in funding led by global investment fi ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- Data Democracy -- Co-Ops Help Everyone Target Like Google And Facebook
MAD London, Alicia Navarro - Wednesday, February 24, 2016
Rivalling Google and Facebook -- sharing data in a trusted co-operative mea ...
- Confusion Reigns Over DMPs And Who Owns Data
Real-Time Daily, Tobi Elkin - Tuesday, February 23, 2016
Speakers on Monday debated the complexities and sheer challenges posed by DM ...
- Data Concerns Slow Adoption Of Programmatic Buying in Germany
Around the Net in Real-Time, Tobi Elkin - Monday, February 22, 2016
Programmatic adoption is stalled in Germany as most marketers think automation pu ...
- Consumers Are Learning Our Secret - Their Data Has Value!
MediaDailyNews, JR Little - Thursday, February 18, 2016
Whether we like it or not, we are all in the da ...
- Tim Cook's Privacy Fallacy In Apple Vs. F.B.I.
SearchBlog, Laurie Sullivan - Friday, February 19, 2016
Your refusal to allow Apple to help the U.S. government gain acce ...
- FCC Moves Forward With Google-Backed Plan To Unlock The Cable Box
PolicyBlog, Wendy Davis - Thursday, February 18, 2016
The Federal Communications Commission voted today to move forward with a controversi ...
- Beintoo Launches Cuebiq In U.S.
Mobile Marketing Daily, Ben Frederick - Tuesday, February 16, 2016
The new business intelligence company will help businesses understand purchase intent a ...
- Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
MediaDailyNews, Ben Frederick - Wednesday, February 10, 2016
Equinix has set up an ecosystem that allows its customers to ke ...
- Experian Appoints BBH To Promote Credit Score Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
Experian, the data company, has appointed Bartle Bogle Hegarty London to he ...
- Meredith Partners With SimpleReach For Content Marketing
Publishers Daily, Sara Guaglione - Tuesday, February 9, 2016
Meredith Digital will use SimpleReach's audience metrics to gain insight into i ...
- Delivering Scalable, Effective Advertising With Cross-Channel Agility
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, February 8, 2016
Actionable, applicable data is the cornerstone of effective cross-channel marketing but wi ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online
Real-Time Daily, Bryan Melmed - Wednesday, February 3, 2016
Everyone lies at one point or another -- especially when they a ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...
- U.S. And Europe Haven't Met Deadline For Data Deal
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
The New York Times reports that U.S. and European officials failed ...