- How Big Data Helps CEOs In China
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 28, 2016
A KPMG survey of CEOs In China found that 57% of tho ...
- CREDO Action Promotes Political Activism Via Email
Email Marketing Daily, Jess Nelson - Friday, December 23, 2016
CREDO Action, the activism arm of CREDO Mobile, has increased its da ...
- The Future Of Programmatic: 2017 And Beyond
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Writing for Econsultancy, a trio of "experts," Chris O'Hara, Head of Glob ...
- Adobe's TubeMogul Acquisition Complete, Integration Yet To Come
Email Marketing Daily, Jess Nelson - Tuesday, December 20, 2016
Adobe plans to share additional details on its integration of TubeMogul ...
- Business Email Marketing Is Moving On -- Opt-In Or Ship Out
EuroMail, Sean Hargrave - Wednesday, December 21, 2016
The DMA announces its fight against the new ePrivacy draft rules, whi ...
- Kantar Media Taps Bhatia As CEO, North America
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2016
Bhatia will take on responsibility for the management of all of Kant ...
- Another Yahoo Hack Exposes More Than 1 Billion Accounts
Email Marketing Daily, Jess Nelson - Thursday, December 15, 2016
Yahoo revealed another serious data breach late Wednesday that resulted in mo ...
- Aeropost Uses Data To Solve Cross-Border Ecommerce Challenges
Data and Targeting Insider, Laurie Sullivan - Friday, December 16, 2016
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announc ...
- CMO Council Says Data Will Drive Customer Experience In 2017
MediaDailyNews, Laurie Sullivan - Tuesday, December 13, 2016
Some 43% of marketers say it is difficult to aggregate and centrali ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Tech Silos and the Disparate Connection of Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The number one challenge for digital marketers today is the disparate connecti ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Majority Of Marketers Admit Their Insight From Data Capability Is 'Poor'
Around the Net In MAD London, Sean Hargrave - Friday, December 9, 2016
A new study from IBM carried out by Econsultancy found that ju ...
- How To Determine The Best Data For Return On Spend
SearchBlog, Laurie Sullivan - Friday, December 9, 2016
With a flood of data sources available, search marketers need to understa ...
- Pew: Take One Search Stress Reliever, Call Me In The Morning
SearchBlog, Laurie Sullivan - Wednesday, December 7, 2016
Will the next phase of search reduce the stress of keeping tra ...
- Email Segmentation Adds Relevancy
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 5, 2016
Your subscriber's inbox is a hotbed of activity, with scores of oth ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality dat ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what ...
- Newspaper Data-Pooling Project In Jeopardy
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
Flaws in the viability of Project Juno have come to light wi ...
- Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients
MediaDailyNews, Joe Mandese - Thursday, December 1, 2016
Ad executives overwhelmingly believe the ad industry is the rightful owner ...