- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing t ...
- Why Big Data Can Weigh You Down, And What To Do About It
MAD London, Steve Mepham - Friday, May 6, 2016
Marketers may think there can never be too much data, but unle ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-Time
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Digital marketing company Yes Lifecycle Marketing announced the release of a n ...
- Two Words Will Get You Through GDPR -- Informed Consent
London Blog, Sean Hargrave - Friday, April 15, 2016
The GDPR headlines reference huge fines, but digital marketers need to foc ...
- The Devil Made Him Do It
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 11, 2016
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil ...
- Adobe Unveils New Marketing Cloud Powered By Data Science
Email Marketing Daily, Jess Nelson - Tuesday, March 22, 2016
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and ...
- Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devol ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...
- Insider's Guide To New EU Data Regulations
Email Insider Europe, Sean Hargrave - Wednesday, March 9, 2016
Email marketers, tech teams and copywriters must act now to inform a ...
- Plonked Helps You Find The Right Business Lead
Search & Performance Marketing Daily, Jess Nelson - Thursday, March 3, 2016
San Francisco-based startup Plonked announced the launch of a new B2B sear ...
- Where Does The Data Go After A Presidential Campaign Is Suspended?
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
AdExchanger takes a look at what becomes of data after a presidenti ...
- Data Will Help Charities Raise Funds And Restore Trust
MAD London, Lizi Zipser - Monday, February 29, 2016
Charities are under fire for fund-raising tactics -- could data be t ...
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Johnnie Walker's global brand director, Guy Escolme, believes that the combination ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Sanders Staffer Fired For Snooping On Clinton Data
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 18, 2015
The DNC restricted the Bernie Sanders campaign’s access to a national vot ...
- McDonald's Sets Out DMP Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
McDonald's is taking more ownership of its customer data with a sharp ...
- BA Hires Creston Unlimited To Make CRM Data Work Harder
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
British Airways (BA) is looking to work its customer data harder wi ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single vi ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- M&S Hit By Customer Data Glitch
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Marks & Spencer was forced to suspend its Web site last nig ...
- Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is o ...
- AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
AOL's UK MD Hamish Nicklin warned marketers that "terrible use of dat ...
- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Mars Explains Why It Wants To Handle Data Without Third Parties
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Mars is waking up to the value of its owned data ...
- The Big Numbers in The Internet of Things
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Some of the numbers associated with the Internet of Things are strikin ...
- Companies Still Struggle To Collect, Implement Customer Data
Email Marketing Daily, Jess Nelson - Wednesday, September 30, 2015
While email boasts a high ROI as an effective method of digit ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...