- 83% Capture IoT Data, 8% Make the Most of It
Connected Thinking, Chuck Martin - Tuesday, September 22, 2015
Connected things lead to masses of data and that's where the bla ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Three Proven Steps To Data-Driven Marketing
Online Spin, Cory Treffiletti - Wednesday, August 19, 2015
Data-driven marketing is a complicated business, but there's still a simple w ...
- IoT Marketing Base to Triple to 39 Billion Connected Devices
Connected Thinking, Chuck Martin - Tuesday, July 28, 2015
The overall size of the market of the Internet of Things kee ...
- Amazon's Next Two Decades Will Be All About Data And Content
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
While the first 20 years of Amazon were about goods and logistic ...
- Consumers Devalue Databases With False Information
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Privacy concerns and unwanted marketing are the top reasons for consumers givi ...
- Brands Need To Show Rewards For Customer Data To Ensure It's Clean
London Blog, Sean Hargrave - Friday, July 10, 2015
The secret is out the bag. Consumers know their data is wor ...
- Manchester City's Owner Signs Data Deal To Coordinate Marketing Across Clubs
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
Manchester City FC is aiming to coordinate marketing activities and data shari ...
- Cabelas Finds A Way To Manage Mounds Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2015
Companies often talk about the massive teams of data scientists and t ...
- Marketing Automation Software: Little Used But Oft Requested
Research Brief, Jack Loechner - Wednesday, June 24, 2015
Along with managing vast databases of customer data, marketing automation software ...
- Is Google Tabling A Bid For Dunnhumby?
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Sky News has learnt that Google is in talks with US buyo ...
- Do An eBay And Ditch Demographics For Attitudes And Context
London Blog, Sean Hargrave - Wednesday, June 10, 2015
It's odd, isn't it? We have never been able to collect mo ...
- Burberry Looks To 'Single Global View' Of Customers To Keep Growing
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Burberry is implementing a "fundamentally different way of using data throughout t ...
- Most Real-Time Data Isn't Really Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 20, 2015
Not all offline data will integrate into so-called real-time systems in re ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- Decrease Database Churn To Strengthen Marketing
Research Brief, Jack Loechner - Tuesday, April 28, 2015
According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poore ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Data Or Creative: The Chicken Or The Egg Dilemma
Marketing Insider: Cross-Channel, Dan Swartz - Monday, April 6, 2015
Tension in the data/creative relationship is probably all too familiar for ma ...
- What Will New Legislation Mean For Marketers -- And When?
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
The importance of data protection passes no one by in this technology-driv ...
- SMG Rolling Out Pace Panel 'Knowledge Platform'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Starcom MediaVest Group (SMG) has begun the global expansion of its Pa ...
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
London Blog, Sean Hargrave - Friday, March 20, 2015
As marketers plan for the year of the Data Management Platform, it ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Big Data Collection Good; Access Not So Good
Research Brief, Jack Loechner - Thursday, February 19, 2015
According to a new study from Teradata, the 2015 Global Data-Driven Marketi ...
- Gorkana Founders Set Up New Media Database Company
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
The founder of media database Gorkana Group has set up a riv ...
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarte ...
- Eyeview's New Dynamic Geo-Fencing Defines Neighborhoods, Big And Small, For Advertisers
Online Video Daily, P.J. Bednarski - Wednesday, January 14, 2015
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on t ...
- The Data DNA Behind The Person
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 7, 2015
Companies have more data than ever before, but as more connected devic ...
- Predictive Modeling And Your Inbox
Data and Targeting Insider, Steve Smith - Tuesday, December 9, 2014
Email marketers are making more sophisticated use of data to anticipate the ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...