- DMA Rebrands As Data & Marketing Association, Unveils New Board
Email Marketing Daily, Jess Nelson - Friday, October 28, 2016
The Direct Marketing Association has rebranded itself to reinforce the role ...
- Busker Live Videos Let A Visitor Pay Twice
VidBlog, P.J. Bednarski - Friday, October 28, 2016
Busker.co presents influencers, musicians and other talent who may also try ...
- Heineken Taps Publicis UK For Global Digital Roster
Around the Net In MAD London, Sean Hargrave - Wednesday, October 26, 2016
Heineken has appointed Publicis UK to its global digital agency roster f ...
- Trump, Clinton Deploy 1988 Techniques, But With Modern Spin For Faster Results
Marketing: Politics, Eric Wheeler - Wednesday, October 26, 2016
Until recently, the scripts would be written, the footage shot and t ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Real-Time Daily, Philip Rosenstein - Monday, October 24, 2016
In light of the planned closure of Facebook's ad exchange FBX, IgnitionO ...
- DMA Launches External Audits For Data Buying And Selling
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 21, 2016
Today the DMA announces the introduction of an additional compliance audit f ...
- Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation
Around the Net In MAD London, Sean Hargrave - Tuesday, October 18, 2016
Over half (55%) of the 450 UK marketers surveyed for an Ado ...
- Is Digital The Trojan Horse Consultants Will Use To Invade The Marketing Industry?
London Blog, Sean Hargrave - Tuesday, October 18, 2016
The more digital marketing becomes a case of choosing and implementing t ...
- Once A CMO Reaches The Top 'They Stop Doing Marketing'
Around the Net In MAD London, Sean Hargrave - Friday, October 14, 2016
As marketers rise through the ranks to become a CMO, they st ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- Unilever CMO Calls Out The 'Digital Bluffers' -- Get Tooled Up, Get Trained Up Or Ship Out
London Blog, Sean Hargrave - Wednesday, October 5, 2016
Millennials are rising in the ranks -- and marketers who don't g ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first relea ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...