- Why Media Planners Made Digital OOH So Popular
MediaDailyNews, Jennifer Bolt - Thursday, July 28, 2011
DOOH is not only achieving scale, but is also delivering advertisers t ...
- NYC To Launch City 24/7 OOH Network
Around the Net In Media, Phyllis Fine - Thursday, July 28, 2011
New York City has approved the launch of City 24/7, a digit ...
- California OKs Digital Bus Ads
Online Media Daily, - Tuesday, July 26, 2011
A bill allowing digital advertising on Santa Monica's Big Blue Buses clear ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- Groupon Goes Digital OOH On New York Times Screens
Around the Net In Media, Phyllis Fine - Monday, July 25, 2011
The New York Times' out-of-home video network, consisting of 75,000 screens ...
- Intel Intros DO For Fashion Retail
Digital Outsider, Erik Sass - Friday, July 22, 2011
Intel has unveiled a new digital out-of-home product for the retail environmen ...
- Love/Hate At The Grocery Store
Online Media Daily, George Simpson - Friday, July 15, 2011
In South Korea, where apparently people hate to grocery shop because th ...
- SeeSaw Nets, Patch Partner
Online Media Daily, - Tuesday, July 12, 2011
SeeSaw Networks, a digital place-based media company, has partnered with AOL's Pa ...
- Duane Reade's DOOH PLay: Virtual Assistant
Around the Net In Media, Phyllis Fine - Friday, July 8, 2011
Used to be that New York's Duane Reade would be the la ...
- Greening Up: Digital Billboards Now Use Less Energy
Digital Outsider, Erik Sass - Friday, July 8, 2011
Digital billboards are using significantly less energy, on average, than they we ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...