- Kia Premieres Super Bowl Ad In Movie Theaters
Digital Outsider, Erik Sass - Friday, January 27, 2012
In what National CineMedia is describing as a first for Super Bo ...
- More DOOH Companies Tap Intel for Measurement
Digital Outsider, Erik Sass - Friday, January 20, 2012
This week InWindow Outdoor announced a pilot program to create fixed "experien ...
- Digital OOH Giants PRN, indoorDirect JV For Massive Retail Network
MediaDailyNews, Erik Sass - Tuesday, January 17, 2012
Two of the nation's largest digital out-of-home networks are joining forces. Premi ...
- InWindow Goes In Malls, Hotels Too: Rolls Out 'Experience Stations'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
InWindow Outdoor, the digital out-of-home media developer known for its marvelous one-of ...
- Automotive Broadcasting Network Expands DOOH For Dealerships
MediaDailyNews, Erik Sass - Monday, January 16, 2012
New digital out-of-home video displays targeting prospective car buyers will reach 1,0 ...
- Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content
Digital Outsider, Erik Sass - Friday, January 13, 2012
Audience measurement for digital out-of-home is arguably advancing faster than for a ...
- Cinema Advertising Helps Boost Super Bowl Ad ROI
Digital Outsider, Erik Sass - Friday, January 6, 2012
Showing a Super Bowl ad to cinema audiences results in significantly increas ...