- [In]SIGHT: Re-Engaging in the Lab
Media Magazine, Graeme Hutton - Tuesday, July 14, 2009
John Billett, transatlantic media consultant, once quipped to me a telling observati ...
- Just An Online Minute... Wake Up And Smell The Nerd At Digital DUMBO drinks #7!
Just An Online Minute, Kelly Samardak - Friday, July 31, 2009
How about this humidity, huh? Wooo doggy, I think I lost ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessi ...
- P&G Goes Digital With Print Effort For Always
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
The ads are designed so that when consumers hold them up ...
- Eight O'Clock Apps Tap Into 'Mad Men's Social Power
Marketing Daily, Karlene Lukovitz - Wednesday, July 29, 2009
"Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), le ...
- Nielsen: 1 Million Yet To Go Digital
MediaDailyNews, David Goetzl - Wednesday, July 29, 2009
Nielsen said Wednesday that the proliferation of online TV content is "n ...
- BOA Closing Some Branches, Increasing Digital Operations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
Responding to changes in the way its customers use its services, Ba ...
- Just An Online Minute... Digital Divas Defy The Deluge
Just An Online Minute, Kelly Samardak - Tuesday, July 28, 2009
I overheard in my office once that talking about the weather ...
- Silverman Leaves NBCU For Cross-Platform Venture
Online Media Daily, Gavin O'Malley - Monday, July 27, 2009
Barry Diller's IAC has persuaded NBC Universal Entertainment co-chairman Ben Silverman ...
- HP Heralds Creative Expression In New Promo
Marketing Daily, Aaron Baar - Saturday, July 25, 2009
The YouTube contest is the broadest for the site today, and h ...
- Miller: News Corp. Will Charge for Content
Around the Net In Online Marketing, Ross Fadner - Friday, July 24, 2009
News Corp. will eventually charge customers for access to its content, Jonath ...
- Nielsen: Only 1.3% Of U.S. Homes Digitally Unready
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2009
Nielsen now says the number of completely unready homes now stands ...
- FCC To Revisit Kids TV Rules
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
The FCC is opening an inquiry into its children's TV rules, accordi ...
- Turn Consumers Into Shoppers
Marketing Daily, Marta LaRock, Al Wittemen - Tuesday, July 21, 2009
If you can answer these six questions, you're on track to innova ...
- Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
More than a month after the U.S. TV industry converted to digit ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Famous Footwear Launches First Nationwide Campaign
Marketing Daily, - Friday, July 17, 2009
St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertisi ...
- Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect
MediaDailyNews, - Monday, July 20, 2009
Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-ho ...
- Behold The Digital Tribe
Marketing Daily, Laura McFarlane - Thursday, July 16, 2009
Understanding this landscape and adjusting brands' traditional behaviors becomes increasingly critical ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Nielsen: 200,000 More Homes Go Digital
MediaDailyNews, - Thursday, July 16, 2009
The Nielsen Co. says that 200,000 more homes have upgraded to digit ...
- OgilvyOne's Davis Enters Relationship With Digitas
Online Media Daily, - Thursday, July 16, 2009
Digitas has hired Anne Davis as senior vice president-relationship lead working o ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- Kia Pitches Forte To A Pragmatic Consumer
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
Michael Sprague, Kia's marketing veep, says the car "signals the direction ...
- Conn. Casinos Join Forces Against Atlantic City
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
"We think we can drive more business to the region by letti ...
- Beringer Heads Digitas International
MediaDailyNews, - Friday, July 10, 2009
Stephan Beringer was named president, international of Digitas. ...
- News Analysis: Publicis May Be Most Logical Suitor For Razorfish
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfi ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Digitas Restructures Global Management, Raids Tribal DDB's Ross
Online Media Daily, Joe Mandese - Thursday, July 9, 2009
Publicis' Digitas unit Wednesday announced a new "team structure" for its glob ...