- Busting The Big Digital Media Myths
Metrics Insider, Stephen DiMarco - Friday, February 26, 2010
Whether it was unadulterated optimism about the growth of online media, ...
- Experian: Choose Delivery Method Based On Age
Marketing Daily, Aaron Baar - Wednesday, February 24, 2010
The rise of smartphones will likely mean an increase in mobile strategie ...
- Clear Channel Outdoor Launches Digital Network
MediaDailyNews, Erik Sass - Wednesday, February 24, 2010
Clear Channel Outdoor unveiled a new national network of digital billboards deliveri ...
- Publishers Join In Kia Digital Ad Push
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
Some 45 titles representing 15 publishing companies are running ads for t ...
- Kia Furthers Reach With Digital Print Buy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
Kia's buy will be across some 45 digital publications in business, men ...
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...
- Why Digital Marketing Fails
Online Spin, Joe Marchese - Tuesday, February 23, 2010
Digital marketing efforts are playing against a stacked deck for two simp ...
- TV Broadcasters Need To Get Real: Adjust Ad Forecasts
On Media, Diane Mermigas - Friday, February 19, 2010
Television broadcasters need to stop partying like it was 2006 and adju ...
- Just An Online Minute... Guvera Launches Brand Supported Free Music Site With Alice Cooper And The Bravery
Just An Online Minute, Kelly Samardak - Friday, February 19, 2010
Last night Guvera threw a party just for me - with music ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Open Sezmi: New Digital Cross-Platform Service Debuts
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
A new digital broadcasting/cable/broadband programming service, Sezmi, is starting up operation tod ...
- Digital Consumer Behavior Recap, 2009
Research Brief, Jack Loechner - Friday, February 19, 2010
According to a recent comScore study recaping key trends in the U. ...
- 'NYT' Wages Internal War Over iPad
Around the Net In Media, Fern Siegel - Wednesday, February 17, 2010
There's a heated turf war going on inside The New York Times ...
- MediaBank, Strata Unveil New Digital Media-Buying Apps
Online Media Daily, Joe Mandese - Thursday, February 18, 2010
Two of Madison Avenue's leading "back office" systems providers - MediaBank a ...
- Conde Nast Plans iPad Mag Versions
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
Condé Nast is planning Apple iPad versions of popular titles, including G ...
- Digital Helps Publicis Weather Worst Of Media Times
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
Calling the 2009 advertising marketplace "something of a paradox," Publicis Groupe Chairman-C ...
- MTVN Taps Quantcast To Mine Digital Viewers
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
MTV Networks is linking up with Internet research company Quantcast to off ...
- New Ways Emerge To Reach Healthcare Professionals
Marketing: Health, Robert Kadar - Friday, February 12, 2010
So today, we are seeing the rise in what is now bei ...
- Stasi Heads Mediaedge:cia Theatrical Digital Team
MediaDailyNews, - Thursday, February 11, 2010
Mediaedge:cia tapped Jackie Stasi to lead the Paramount Theatrical Digital team. ...
- Dot-Mobi Gets New Owner, New Life Still In Doubt
MoBlog, Mark Walsh - Friday, February 12, 2010
When the dot-mobi domain was launched in 2006, the idea was ...
- News Corp. Shakes Up MySpace: Jones, Hirschhorn Replace Van Natta
Online Media Daily, Joe Mandese - Thursday, February 11, 2010
Owen Van Natta is out as CEO of MySpace, and has be ...
- Digital Agencies Have It All Wrong
Marketing Daily, John Heenan - Wednesday, February 10, 2010
The new-generation advertising agency provides greater value and more efficiency to markete ...
- Outside.in Helps Newspapers Create Hyper-local News Pages
MediaDailyNews, Erik Sass - Tuesday, February 9, 2010
Outside.in, a Web developer which focuses on aggregating hyper-local content and pairi ...
- Digital Shift in Marketing Budgets
Research Brief, Jack Loechner - Wednesday, February 10, 2010
According to a recent Econsultancy survey, conducted in association with ExactTarget ...
- Big Magazines Publishers Join For Campaign, Digital Consortium
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
Five rival publishing companies have come together to launch a magazine marketi ...
- DOJ: Google Books Deal Still Raises Antitrust Issues
Online Media Daily, Wendy Davis - Thursday, February 4, 2010
The U.S. Department of Justice said Thursday that it still has concer ...
- NBA Ups Digital Coverage For All-Star Weekend
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
The National Basketball Association is enhancing digital coverage of its All-Star weeke ...
- VCs Funding 'Agency Replacement' Software
Online Media Daily, Mark Walsh - Tuesday, February 2, 2010
Look out, Madison Avenue -- venture capital investors are happily underwriting yo ...
- Rockhouse Partners 'Hell-Bent' For Metrics
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
A trio of former Ticketmaster execs on Tuesday debuted Rockhouse Partners ...
- Time Inc.Sells Smithsonian Properties
MediaDailyNews, - Monday, February 1, 2010
Beginning this month, Time Inc. will include Smithsonian Media properties, Smithsonian magazi ...