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Results for January 2011
Digital IPO Hunger Resembles Dot.com Boom: Frenzy Before Fiscal Sense
On Media, Diane Mermigas - Friday, January 28, 2011
The stock market is getting frothy again over hefty bets being placed ...
Chief Information Officer, Meet Chief Marketing Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
As marketing has become a digital affair, the silos between CMO and ...
PwC: Media M&A Best, But Not Great
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
While it outpaced the overall U.S. deal market, entertainment and media industry ...
Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all ...
The Daily To Go Daily Feb. 2nd
MediaDailyNews, - Friday, January 28, 2011
News Corp. Thursday confirmed that it will launch
, it's much ...
Mag Bag: PixelMags Unveils Digital Publishing Portal
MediaDailyNews, Erik Sass - Thursday, January 27, 2011
Magazine publishers are getting more resources for creating digital editions for Apple's ...
Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be using ...
Why Digital Music Has (Sort Of) Failed
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 26, 2011
Forrester Research analyst Mark Mulligan is (sort of) sticking by his contention ...
Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voices, ...
Meredith Registers Rev Growth Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Local television continues to be strong for TV station operators: Meredith Corp. ...
Thomson Reuters Campaign Touts 'Knowledge'
Marketing Daily, Aaron Baar - Monday, January 24, 2011
"What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketing ...
Coup On: AOL, Valassis Combine Digital Couponing Networks
Online Media Daily, Joe Mandese - Tuesday, January 25, 2011
Old school couponing and consumer promotion giant Valassis this morning announced a ...
Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have to ...
Pizza Hut Offers Movies-On-Demand Promos
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
What to do with that awkward window of time after you've ordered ...
The Three 'R's To Building A Successful OTC Digital Campaign
Marketing: Health, - Friday, January 21, 2011
Have you ever thought about what you'd do if you were tasked ...
RerunCentral Aggregates Web Links To Classic TV
MediaDailyNews, Wayne Friedman - Thursday, January 20, 2011
Another new digital video venture has launched -- this one more as ...
Digital Video Grabs 180 Million Visitors Monthly
MediaDailyNews, Wayne Friedman - Wednesday, January 19, 2011
San Francisco -- Big video usage numbers continue to come to the ...
Bakish Heads Viacom Media International
MediaDailyNews, Fern Siegel - Wednesday, January 19, 2011
Robert Bakish has been promoted to president and CEO of Viacom International ...
Ross Steps Down As Digitas Chief Growth Officer
Online Media Daily, - Thursday, January 20, 2011
Liz Ross is out as chief growth officer of Digitas. Details could ...
Companies To Buy 10 Million Tablets In 2011
Around the Net In Media, Fern Siegel - Wednesday, January 19, 2011
Companies will buy more than 10 million tablet computers this year, consultancy ...
Magna Global Forecast: Trad TV, Digital Reign
MediaDailyNews, David Goetzl - Tuesday, January 18, 2011
Magna Global predicts the U.S. ad economy will grow at a 3.1% ...
Falco Returns To TV Roots, Joins Univision As COO
MediaDailyNews, Diane Mermigas - Tuesday, January 18, 2011
Following a contentious stint at the helm of AOL, Randy Falco is ...
Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
Online Media Daily, Joe Mandese - Wednesday, January 19, 2011
In a surprising development, demand for digital media and advertising services appears ...
ESPN Could Be Digital Sports Nirvana
On Media, Diane Mermigas - Friday, January 14, 2011
ESPN, one of television's most powerful brands, has everything it takes to ...
Raising Disclosure's Digital Profile
Marketing Daily, Rosanna Fiske - Friday, January 14, 2011
Buzzwords abound in the marketing, public relations and advertising industries. But one ...
Report: The Daily Won't Launch Next Week
MediaDailyNews, - Friday, January 14, 2011
News Corp and Apple are delaying the launch of
, a ...
Digital Reach: Cox Media Acquires Internet Broadcasting Sales Group
MediaDailyNews, Wayne Friedman - Thursday, January 13, 2011
Cox Media Group, the big TV station sales rep, is further expanding ...
New Cox Division to Mix and Match Media
Around the Net In Media, Fern Siegel - Wednesday, January 12, 2011
Cox Cross Media, the digital sales arm of Cox Reps, has combined ...
Q&A: Crabtree & Evelyn Dials Up Digital, Direct
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that while ...
Ando's Krasinski Moves To Arbitron
MediaDailyNews, Erik Sass - Wednesday, January 12, 2011
Paul Krasinski, who recently served as COO for online measurement and analytics ...
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