- Digital IPO Hunger Resembles Dot.com Boom: Frenzy Before Fiscal Sense
On Media, Diane Mermigas - Friday, January 28, 2011
The stock market is getting frothy again over hefty bets being plac ...
- Chief Information Officer, Meet Chief Marketing Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
As marketing has become a digital affair, the silos between CMO a ...
- PwC: Media M&A Best, But Not Great
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
While it outpaced the overall U.S. deal market, entertainment and media indust ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- The Daily To Go Daily Feb. 2nd
MediaDailyNews, - Friday, January 28, 2011
News Corp. Thursday confirmed that it will launch The Daily, it's mu ...
- Mag Bag: PixelMags Unveils Digital Publishing Portal
MediaDailyNews, Erik Sass - Thursday, January 27, 2011
Magazine publishers are getting more resources for creating digital editions for Apple ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- Why Digital Music Has (Sort Of) Failed
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 26, 2011
Forrester Research analyst Mark Mulligan is (sort of) sticking by his contenti ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Meredith Registers Rev Growth Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Local television continues to be strong for TV station operators: Meredith Cor ...
- Thomson Reuters Campaign Touts 'Knowledge'
Marketing Daily, Aaron Baar - Monday, January 24, 2011
"What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketi ...
- Coup On: AOL, Valassis Combine Digital Couponing Networks
Online Media Daily, Joe Mandese - Tuesday, January 25, 2011
Old school couponing and consumer promotion giant Valassis this morning announced ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- Pizza Hut Offers Movies-On-Demand Promos
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
What to do with that awkward window of time after you've order ...
- The Three 'R's To Building A Successful OTC Digital Campaign
Marketing: Health, - Friday, January 21, 2011
Have you ever thought about what you'd do if you were task ...
- RerunCentral Aggregates Web Links To Classic TV
MediaDailyNews, Wayne Friedman - Thursday, January 20, 2011
Another new digital video venture has launched -- this one more ...
- Digital Video Grabs 180 Million Visitors Monthly
MediaDailyNews, Wayne Friedman - Wednesday, January 19, 2011
San Francisco -- Big video usage numbers continue to come to t ...
- Bakish Heads Viacom Media International
MediaDailyNews, Fern Siegel - Wednesday, January 19, 2011
Robert Bakish has been promoted to president and CEO of Viacom Internation ...
- Ross Steps Down As Digitas Chief Growth Officer
Online Media Daily, - Thursday, January 20, 2011
Liz Ross is out as chief growth officer of Digitas. Details cou ...
- Companies To Buy 10 Million Tablets In 2011
Around the Net In Media, Fern Siegel - Wednesday, January 19, 2011
Companies will buy more than 10 million tablet computers this year, consultan ...
- Magna Global Forecast: Trad TV, Digital Reign
MediaDailyNews, David Goetzl - Tuesday, January 18, 2011
Magna Global predicts the U.S. ad economy will grow at a 3. ...
- Falco Returns To TV Roots, Joins Univision As COO
MediaDailyNews, Diane Mermigas - Tuesday, January 18, 2011
Following a contentious stint at the helm of AOL, Randy Falco ...
- Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
Online Media Daily, Joe Mandese - Wednesday, January 19, 2011
In a surprising development, demand for digital media and advertising services appea ...
- ESPN Could Be Digital Sports Nirvana
On Media, Diane Mermigas - Friday, January 14, 2011
ESPN, one of television's most powerful brands, has everything it takes ...
- Raising Disclosure's Digital Profile
Marketing Daily, Rosanna Fiske - Friday, January 14, 2011
Buzzwords abound in the marketing, public relations and advertising industries. But o ...
- Report: The Daily Won't Launch Next Week
MediaDailyNews, - Friday, January 14, 2011
News Corp and Apple are delaying the launch of The Daily, ...
- Digital Reach: Cox Media Acquires Internet Broadcasting Sales Group
MediaDailyNews, Wayne Friedman - Thursday, January 13, 2011
Cox Media Group, the big TV station sales rep, is further expandi ...
- New Cox Division to Mix and Match Media
Around the Net In Media, Fern Siegel - Wednesday, January 12, 2011
Cox Cross Media, the digital sales arm of Cox Reps, has combin ...
- Q&A: Crabtree & Evelyn Dials Up Digital, Direct
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that whi ...
- Ando's Krasinski Moves To Arbitron
MediaDailyNews, Erik Sass - Wednesday, January 12, 2011
Paul Krasinski, who recently served as COO for online measurement and analyti ...