Digital Reach: Cox Media Acquires Internet Broadcasting Sales Group
Just after announcing the merger between digital sales group Adify and Cox Cross Media to create Cox Digital Solutions earlier this week, the new group has acquired Internet Broadcasting's sales group, IB Local Network. Terms were not disclosed.
Cox Digital Solutions says the purchase will help deepen its relationships with digital publishers. Steve Shaw, president of Cox Digital Solutions, notes: "IB Local Network's publisher relationships and media sales power are a natural fit with Cox Digital Solutions."
Roger Keating, interim CEO of Internet Broadcasting and senior vice president of digital media for Hearst Television, stated: "We can now concentrate on what has always been our core business -- helping our media publisher clients use their content and consumer relationships to build a powerful digital presence by providing them with the most contemporary publishing platform and services available in North America."
Cox Media Group says it now has 40% of all national TV spot advertising revenues. It is a part of Cox Enterprises, which owns 15 television stations, one local cable channel, 86 radio stations, four metro newspapers, as well as direct marketer operator, Valpak.
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