- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Ogilvy Makes Digital Moves With Huggies, British Airways
Online Media Daily, - Thursday, April 14, 2011
A year after taking over the brand's creative duties in North Ameri ...
- Nielsen Digital Ratings Give TV Modest Lift
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Nielsen's Extended Screen ratings -- which will include TV viewing on digit ...
- Havas Digital Partners With BLiNQ For Global Facebook Ad System
Online Media Daily, - Wednesday, April 13, 2011
Moving to provide its worldwide agencies and clients with a complete campai ...
- Limelight Delivers mgMedia's OTT Options
Online Media Daily, Gavin O'Malley - Wednesday, April 13, 2011
mgMedia has tapped Limelight and its media delivery services to support i ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. househol ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Freeland To Thomson Reuters Digital Editor
Online Media Daily, - Monday, April 11, 2011
Chrystia Freeland has been appointed editor, Thomson Reuters Digital. She will assu ...
- Baxter To Chief Digital Officer, Competitor
Online Media Daily, - Monday, April 11, 2011
Competitor Group, a media and event resource in the active lifestyle industr ...
- EA's John Riccitiello: Games Are Where Ads Should Be
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
John Riccitiello, CEO of Electronic Arts, said at Ad Age Digital Conferen ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Rockfish Unveils CouponFactory
Online Media Daily, - Monday, April 11, 2011
Rogers, Arkansas-based interactive agency Rockfish this morning unveiled the launch of www.CouponFactory.co ...
- Media Spend: A Story Of Three Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
A recent study by Morgan Stanley says people spend nearly as mu ...
- Microsoft, Toyota Drive Auto Network
Online Media Daily, - Thursday, April 7, 2011
Microsoft Corp and Toyota Motor Corp are working together to bring Internet-connect ...
- Kellogg Looks Beyond Publicis For Global Digital Programs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Kellogg has given its global digital strategy work for its corporate websit ...
- Studies: Smartphone Coupon Use Is Dialing Up
Marketing Daily, Aaron Baar - Wednesday, April 6, 2011
When it comes to smartphone users, digital couponing rates are even highe ...
- 5 Ways To Increase Digital Ad Revenues
Online Media Daily, Jeremy Ostermiller - Wednesday, April 6, 2011
Almost every digital publisher constantly wonders if they are doing everything ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- Marketers, Agencies Increase Digital Video Ad Spend
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
Sharp increases in digital video advertising dollars will continue over the ne ...
- MovingMedia+ Releases Free Digital Publishing System
MediaDailyNews, Erik Sass - Monday, April 4, 2011
Digital magazines got another boost this week. Moving Media+, a Bonnier spinof ...
- Media Giants: Don't Resist Digital, Embrace
On Media, Diane Mermigas - Friday, April 1, 2011
The growing rift between content providers and mainstream distributors from Time Warn ...
- Chipotle Awards Digital Account
Online Media Daily, - Monday, April 4, 2011
Chipotle Mexican Grill chose New York-based Rokkan to handle several digital marketi ...
- Hearst Taps Constant Contact To Up Email Marketing
Online Media Daily, Gavin O'Malley - Monday, April 4, 2011
Showing faith in an aging marketing channel, Hearst's LocalEdge has selected Consta ...
- Unicast Parent DG Buys Canada's Mijo
Online Media Daily, - Monday, April 4, 2011
Extending the presence of such subsidiaries as rich media ad provider Unica ...
- Universal Library Likely Without Google's Help
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 4, 2011
With or without Google, prominent academics tell The New York Times th ...
- Medical Equipment Maker Focuses On Human Spirit
Marketing Daily, Karl Greenberg - Monday, April 4, 2011
The campaign spotlights people who have overcome their physical limitations to ...
- What's Keeping Digital Down?
Online Media Daily, Bob Rose - Friday, April 1, 2011
For all the excitement and expectation, digital media won't get the b ...
- Volvo Sponsors MLB.com's Bat 11
Marketing Daily, Mark Walsh - Friday, April 1, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...