- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- Mediasmith Lands Blurb, eMusic Accounts
MediaDailyNews, Joe Mandese - Thursday, March 29, 2012
San Francisco-based digital media shop Mediasmith announced two new clients to i ...
- Godengo, Texterity Team To Create Publisher Platform
Online Media Daily, Fern Siegel - Thursday, March 29, 2012
Godengo and Texterity teamed to create a unified platform that helps publishe ...
- Nielsen: Internet Marketing Can Top Traditional Models
Online Media Daily, Wayne Friedman - Thursday, March 29, 2012
Not all paid media dollars expect a lift in consumer product revenu ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there ...
- HBO Go Debuts On Xbox
MediaDailyNews, Fern Siegel - Tuesday, March 27, 2012
HBO Go has launched on Microsoft's Xbox Live, the online entertainment servi ...
- NPR Pushes Digital Sponsorships
MediaDailyNews, Wayne Friedman - Tuesday, March 27, 2012
Looking to glean more advertising revenue from its streaming programming, National Publ ...
- Something Massive Becomes Even More So, Acquires Circ.us, Gets Into 'Post-PC' Act
Online Media Daily, Joe Mandese - Tuesday, March 27, 2012
Living up to its name, Los Angeles-based digital agency Something Massive h ...
- 2 Of 3 Online Publishers Plan Digital Staff Hike
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
Two thirds of UK online publishers are planning to increase the numb ...
- Australia Post Launches Digtal Mailbox For Patrons
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
All of Australia has the option to store, manage and view ba ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Smartphone Use In Shopping Increasing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Perception Research Services International (PRS), in new research, says ownership of smartphon ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- A First: Publishers To Account For Digital Sales
Around the Net In OMD Europe, Nina Lentini - Monday, March 26, 2012
Although it isn't mandatory to reveal the numbers, Australian publishers will ha ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- TuneIn Carries 'WSJ' Radio Content
MediaDailyNews, Erik Sass - Friday, March 23, 2012
TuneIn, a digital audio service that makes online radio streams accessible v ...
- Macy's Revamping Its Bid For Gen Y
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2012
Macy's says it is rethinking the way it approaches Gen Y, a ...
- African-Americans: Web-, Smartphone-Centric
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
African-Americans rely heavily on online sources for brand information and 95% ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Mag Bag: 'Wired' Deploys NFC Chips
MediaDailyNews, Erik Sass - Thursday, March 22, 2012
While 2D mobile barcodes are getting a lot of attention from magazi ...
- How Brands Gamify
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Starbucks, Nike and Sony Music Entertainment are among the companies integrating ga ...
- Regional Publisher Adopts 'Digital First' Plan
Around the Net In OMD Europe, Nina Lentini - Thursday, March 22, 2012
Speaking on Wednesday at the Guardian Changing Media Summit in London, Johnst ...
- Uncommon Sense: F..K Off In The Name Of Civility
MediaDailyNews, Jeff Einstein - Thursday, March 22, 2012
Real freedom of speech is far too politically incorrect and chaotic ...
- CBS' Local Digital Push Ups Audience, Revenue
Online Media Daily, Mark Walsh - Wednesday, March 21, 2012
CBS has launched a new iPad app offering access to content fr ...
- Viacom To Bundle TV, Digital Ad Buys
Around the Net In Media, Phyllis Fine - Wednesday, March 21, 2012
Viacom's new ad sales offering, Surround Sound, allows brands to make cross-chann ...
- Flat Growth Predicted For Local Trad Media
MediaDailyNews, Wayne Friedman - Tuesday, March 20, 2012
Taking out local digital business, BIA/Kelsey says local traditional media revenues ...
- 'NYT' Paywall Pays Off: 450,000 Subscribers
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
One year after it unveiled the digital paywall for 'The New Yo ...
- Secrets Of A Digital Evangelist
Online Spin, Cory Treffiletti - Wednesday, March 21, 2012
The role of the digital evangelist inside a large brand can ...
- Marketers Divergent On Digital Successes
Marketing Daily, Aaron Baar - Monday, March 19, 2012
According to brand and customer loyalty engagement company Brand Keys, Coca-Cola a ...