'NYT' Paywall Pays Off: 450,000 Subscribers
One year after it unveiled the digital paywall for The New York Times online, the New York Times Media Group has about 454,000 paying digital subscribers across its various digital products, including the flagship newspaper and the International Herald Tribune.
The New York Times Co. also revealed that beginning in April, it will lower the number of free articles that can be viewed by readers (before having to pay for access) from 20 per month to 10 per month.
At the cheapest subscription rate of $15 per month, the NYT Media Group would have paywall revenues of approximately $6.8 million per month and $81.7 million per year.
However, the actual figures could be higher, as several other subscription plans are available which cost more, including $20 per month for Web access plus an iPad app, and a $35-per-month “all-access” plan. Print subscribers get free access to all digital content.
Earlier this month, Barclays Capital predicted that the NYT’s online paywall could bring in revenues of $100 million per year. Barclays cited a number of additional benefits from the pay wall -- including reduced churn in print subscriptions, as print subscribers can no longer drop their paid subs for free digital access.
One caveat: Barclays also warned that “the company's digital subscriber gains are difficult to sustain at the present pace and may start tapering over the course of this year.”
To mark the first anniversary of the paywall, the NYT is also offering digital and print subscribers the chance to give a free 12-week subscription to the Web site and the smartphone app to a friend or family member.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "'NYT' Paywall Pays Off: 450,000 Subscribers"
Leave a Comment