- 'WSJ' Strengthens Marketing, Digital Units With New Hires
Online Media Daily, Gavin O'Malley - Thursday, March 28, 2013
Trying to keep its digital edge, 'The Wall Street Journal' is bolsteri ...
- In Digital Age, TV Listings Magazines Expand In U.K.
TVBlog, David Goetzl - Friday, March 29, 2013
If a magazine publisher entered the genre today, it might be m ...
- The Digital Mindset: The Future Of Finance
Marketing Daily, Joydeep Bhattacharya, Piercarlo Gera - Thursday, March 28, 2013
At a time when tech-savvy customers are in control and have t ...
- Walmart Banking On E-Commerce Boom
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 28, 2013
Walmart e-Commerce is thinking about lifting an idea from the digital ethosphe ...
- YP Teams With Yext On Listings Service
Raw, Mark Walsh - Thursday, March 28, 2013
Local search provider YP is
partnering with Yext to offer enterpri ...
- 'More' Editor: Digital First Route To Magazine Job
Around the Net In Media, Phyllis Fine - Wednesday, March 27, 2013
Two takes on how digital and traditional media are intersecting: At ...
- NCAA's March Madness Gets Big Digital Scores
MediaDailyNews, Wayne Friedman - Tuesday, March 26, 2013
Live streaming video activity continues to rack up soaring results over ...
- Browser Displacing Dial, Digital Pumping Up Radio Volume
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Digital ad sales pumped up what otherwise would have been an essential ...
- Yieldex, DoubleClick Team To Enhance Publishers' Analytics, Performance
Online Media Daily, Fern Siegel - Monday, March 25, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- 'Chief Digital Officer' Is A Strategic, Albeit Temporary, Role
Online Spin, Max Kalehoff - Tuesday, March 26, 2013
With Gartner predicting that the CMO will spend more time on ...
- Homeland Security Dept. Looking For A Few Good Hackers
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 25, 2013
Trying to fend off foreign hackers, the Department of Homeland Security h ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- MRM Wins Added Verizon Duties
Online Media Daily, Fern Siegel - Friday, March 22, 2013
Global digital agency MRM has been awarded additional digital acquisition and C ...
- Digital Promotions Spending To Hit $36.1B This Year
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
Local business spending on digital promotions will grow 12% to $36.1 billi ...
- It's OK To Admit You Didn't See Major Digital Changes Coming
Online Spin, Dave Morgan - Thursday, March 21, 2013
Telling folks heavily invested in the status quo that their world h ...
- Ex-IBM Exec Joins Rosetta
Online Media Daily, Fern Siegel - Tuesday, March 19, 2013
Former IBM Worldwide Commerce Solutions Sales Leader Gary Schoch has joined digit ...
- New Law Would Boost Privacy In Email Messages, Cloud Docs
Online Media Daily, Wendy Davis - Tuesday, March 19, 2013
Lawmakers in the Senate introduced an amendment to the federal privacy l ...
- Women Described As The "Low Hanging Fruit of Social Media"
Research Brief, Jack Loechner - Wednesday, March 20, 2013
According to a new study by Weber Shanadwick, with KRC Research, t ...
- New Organic Valley Campaign Features First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, March 18, 2013
The TV spot, dubbed "Mud Pie," shows the young daughter of ...
- Enterprise Drives Into March Madness
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending i ...
- MPAA Backs Authors Guild Against Universities
Online Media Daily, Wendy Davis - Monday, March 18, 2013
Hollywood is siding with the Authors Guild in its attempt to revi ...
- Lance Brand 'Relaunches' For 100th Anniversary
Marketing Daily, Karlene Lukovitz - Thursday, March 14, 2013
Lance's overall new marketing strategy forgoes traditional media in favor of digital ...
- ING Effort Highlights Saving For Retirement
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
A new effort from ING U.S. focuses on the importance of managi ...
- SXSW Interactive: 8 Top Trends Of 2013
Online Media Daily, Anne Czernek - Friday, March 15, 2013
SXSW has served as an all-in industry gathering for anyone in digita ...
- 'Plural' Generation Presents Unique Challenges For Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 14, 2013
"Plurals" -- or those born since 1997 -- are highly optimistic, b ...
- New National NO MORE Campaign Deals With Abuse
Marketing Daily, Karl Greenberg - Wednesday, March 13, 2013
The new integrated campaign will comprise a TV, print, out-of-home, digital a ...
- Will Digital Media Properties Dominate Licensing?
Marketing: Entertainment, Ted Mininni - Thursday, March 14, 2013
Traditionally, strong entertainment properties come from comic books, movies and television. They' ...
- Danaher Steps Down As Digital Placed-Based Chief, Search For Successor Is On
MediaDailyNews, Joe Mandese - Thursday, March 14, 2013
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertisi ...
- Digital Marketing Budgets On The Rise
Online Media Daily, Mark Walsh - Wednesday, March 13, 2013
Annual digital marketing budgets, on average, amounted to 2.5% of a company ...