- IHS Forecasts Ad Revenue Growth To Hit $532 Billion in 2016
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 30, 2016
Data released Friday by IHS Markit from its annual Global Advertising Tren ...
- College Choice Ranks Best Master's In Marketing Degrees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 29, 2016
Emerging technologies such as augmented and virtual reality and voice-activated search, ...
- Amazon Debuts 'Digital Day' Blowout Sale
Around the Net In Media, Gavin O'Malley - Thursday, December 29, 2016
Get ready for “Amazon Digital Day” -- a blowout sale that Amaz ...
- Digital Ad Market Soars 20% In Q3, Approaches $18 Billion
MediaDailyNews, Laurie Sullivan - Wednesday, December 28, 2016
U.S. advertisers invested $17.6 billion in digital advertising during the third quart ...
- AI, Visual Storytelling Big Factors For Digital Publishing In 2017
Publishers Daily, Sara Guaglione - Wednesday, December 28, 2016
Digital content in North America will feature more visual storytelling, experimental technolo ...
- Looking Forward To A New Year
Online Spin, Cory Treffiletti - Wednesday, December 28, 2016
I remember when the digital media business was just a twinkle ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- State Farm Partners With Yahoo Sports
Marketing Daily, Tanya Gazdik - Friday, December 23, 2016
State Farm will engage fans through custom integrations across Yahoo Sports, wi ...
- Broadcast, Ad-Supported Cable Witness Declines, But Digital TV On Roll
TV Watch, Wayne Friedman - Thursday, December 22, 2016
Current scripted results speak to where the new on-demand TV marketplace ...
- Russian Hackers Steal $5 Million/Day In Video Digital Advertising Revs
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2016
A group of Russia-based hackers has been stealing between $3 million a ...
- Personalization Tech Firm Dynamic Yield Series C Raises $22 Million
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Dynamic Yield, a provider of personalization technology, has raised $22 million ...
- Trump's Win Galvanizes The Progressive Base
Red, White & Blog, Philip Rosenstein - Wednesday, December 21, 2016
Progressives nationwide are upset with the election of Donald Trump. The ri ...
- Digital Media Spend Dips, Football Takes A Hit
Television News Daily, Wayne Friedman - Tuesday, December 20, 2016
November witnessed the lowest increase in digital media spending in the la ...
- Mag Audits Go Under Down Under
The Daily Blog, Erik Sass - Wednesday, December 21, 2016
All of Australia's major magazine publishers have withdrawn from the Audited Med ...
- TV Spend Down $1 Billion In 2016 From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Due, in large part, to Donald Trump's scant advertising on TV, Borre ...
- Traditional Media Braces For 6% Ad Drop
MediaDailyNews, Wayne Friedman - Monday, December 19, 2016
Traditional media will see a 6% decline in advertising next year, d ...
- Yahoo Launches New Advertising Feature In Mail
Email Marketing Daily, Jess Nelson - Thursday, December 15, 2016
Yahoo introduced a new native ad feature on Thursday that enables markete ...
- But Can You Make Money Off 'Trust'?
MediaDailyNews, George Simpson - Thursday, December 15, 2016
In a recent survey of more than 2,000 consumers, MarketingCharts found th ...
- TubeMogul Secures Instagram Partner Member Status
Real-Time Daily, Philip Rosenstein - Friday, December 16, 2016
TubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- Content Is King, Context Is Kingmaker
MediaDailyNews, Zach Rosenberg - Thursday, December 15, 2016
Context-driven advertising is the vital key in connecting the consumer emotionally ...
- 2017 NewFronts Schedule Unveiled, Bookended By New York Times And Mashable
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2016
The New York Times will kick off the 2017 NewFronts with ...
- Survey: Voter Suppression In Election 2016
Red, White & Blog, Philip Rosenstein - Wednesday, December 14, 2016
There are many reasons why the 2016 election turned out as ...
- Marketers Struggle With Digital Transformation
Marketing Daily, Tanya Gazdik - Monday, December 12, 2016
"By understanding the technology and processes that support technology innovation, CMOs c ...
- CRM: Where Email, Design and UX Intermix
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During the EIS panel "Email as a Strategy, Not a Tactic", Madis ...
- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- Ad Agencies To Fill Gaps Identified By President-Elect Trump
MAD, Laurie Sullivan - Friday, December 9, 2016
If Trump ushers in lighter regulation, it means digital advertising can mo ...
- Digital Transformation Is People and Culture
Research Brief, Jack Loechner - Friday, December 9, 2016
Digital Transformation (DX) is as much about the transformation of how individua ...
- Sinclair Kicks Off TBD, New Digital Multicast TV Network
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
The new multicast network will launch in early 2017, featuring content curat ...
- A Third Of Consumers Say They Would Exchange Personal Info For Content
MAD, Larissa Faw - Monday, December 5, 2016
Well, at least content they find 'compelling,' according to a new Accentu ...