- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- CoreMedia Integrates Nielsen Ratings For DirecTV
MediaDailyNews, Wayne Friedman - Wednesday, December 7, 2011
DirecTV's direct response advertisers and agencies will now have a easy ti ...
- DR Marketers: Spend More Time Educating The Audience
Online Media Daily, David Karel - Monday, September 12, 2011
We've entered the age of the revenue marketer with a collective a ...
- SapientNitro Acquires DAD, Gains 'Proprietary' Measurement
Online Media Daily, - Thursday, September 8, 2011
SapientNitro this morning announced the acquisition of London-based independent digital and dire ...
- REVShare Parent Unveils Acquisition Strategy:Targets Lead Gen, Direct Shops
Online Media Daily, - Tuesday, August 2, 2011
Media Properties Holdings (MPH), the owner of REVShare and Lead Generation Technologie ...
- Direct Response: Kre8 Division Targets Hispanic Viewers
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV direct-response advertising got a big initial lift in the recent advertisi ...
- Kre8 Taps Zenith's Conderino, Enters NYC
MediaDailyNews, - Thursday, May 12, 2011
Kre8, a direct response oriented shop in Winter Park, FL, has tapp ...
- Ken Kolb Direct New RLTV Agency
MediaDailyNews, - Monday, March 21, 2011
RLTV appointed Ken Kolb Direct as its direct-response agency. KKD will ...
- CoreMedia Adds Nielsen Ratings For Dish Network
MediaDailyNews, - Monday, February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Niels ...