- Launching a Mobile App for TurboTax
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
How do we leverage movile to accelerate our core business? The TurboT ...
- Taming the Data Beast
OMMA Magazine, Laurie Petersen - Friday, September 28, 2012
Design by platform and gamification are helping direct hit its targets, despi ...
- Mullahy Joins IMS As CEO
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has join ...
- Text Operators Are Standing By: Could DRTV Use M-Payments?
MoBlog, Steve Smith - Thursday, September 13, 2012
Can DRTV use mobile as a way to push its core custome ...
- Reader's Digest Gets Even More Digested, Divests Some Direct Business
MediaDailyNews, Joe Mandese - Tuesday, July 3, 2012
The Reader's Digest Association Monday announced the sale of its Lifestyle a ...
- CoreMedia Integrates With WO Central, Will Facilitate Long-Form Direct-Response TV Buy Info
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
CoreMedia Systems today announced an agreement to integrate its direct-response campaign manageme ...
- CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2012
When Madison Avenue's top direct-response marketers and agencies want to track t ...
- Fields To EVP At Horizon, Eyes DR Unit's Growth
MediaDailyNews, Steve McClellan - Friday, February 24, 2012
When Stan Fields starts his new job as executive vice president a ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Cox Consolidate Direct And Digital At Draftfcb
MediaDailyNews, Joe Mandese - Monday, January 16, 2012
Cable, broadband and telecommunications giant Cox Communications Friday consolidated its national digit ...
- Cowdell Sees Challenge In R2C, Shop Gets Big-League Expertise
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Given the changing nature of its client base, R2C Group, the Portlan ...
- Cowdell Exits GroupM, Heads West To R2C
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare, is leaving the compa ...
- Mindshare's Cowdell Leaving For DR Shop R2C Group
Raw, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare is leaving the compa ...